Profile photo of Abby Sanford

Abby S.

Average rate
$60/hour
  • Joined October 2016

Change Leader. Public Relations Master. Driving Force.

  • Denver, CO, United States
Profile photo of Abby Sanford
Abby S.
Denver, CO, United States

Services

Categories

Content Public Relations Marketing Strategy Social Media

Experience

Summary

Strategic Communications Planning and Execution; Public Affairs and Stakeholder Engagement; Large Special Events Production and Management; System and Product Launch; Technical Research, Writing, and Marketing; Content Direction and Development. Wizard.

Work history

National Endowment for Financial Education
Public Relations and Marketing Consultant
Strategic marketing planning and execution, tailored messaging and collateral development, target audience identification and engagement, social media strategy development and execution, web content creation and management, and major events production.
Department of Homeland Security
Special Assistant
Established partner networks and implemented programs. Facilitated and produced public engagements, including working groups, roundtable discussions, and special events, Strategic communications planning, content strategy and development, public speaking.
Department of Homeland Security
Program Analyst
Strategic communications planning and execution, outreach and stakeholder engagement, and project management. Focus groups, surveys, feedback management and prioritization, as well as external stakeholder relationship management, and public speaking.

Portfolio

SABEW / NEFE Personal Finance Reporting Workshop

Produced One-Day workshop for finance reporters in New York City focusing on personal finance issues and reporting methods. Agenda development, panel preparation, participant identification and marketing, vendor management, collateral development and production, and on-site logistics.

Refugee Roundtable

Produced high-level panel discussion with experts from all levels of government and community organizations. Agenda development, talking points and panel preparation, participant recruitment, on-site logistics.

Immigration Scams Roundtable

Produced high-level panel discussion with local district and city attorneys to discuss prosecution of immigration scammers, Panel recruitment and preparation, participant identification and recruitment, outreach and marketing, on-site logistics.

Citizenship Day Naturalization Ceremony

Conceptualized and produced special ceremony including partner outreach, high-level participant recruitment and support, complex planning and logistics, volunteer management, collateral development, and on-site production support.

Education

Accreditations

Naval Post Graduate School
Master of Arts, National Security Studies
University of Michigan, Ann Arbor
Master of Arts, Economics
The George Washington University
Bachelor of Science, Economics

Skills

Skills

events direct marketing content strategy product strategy email marketing social media strategy public relations content creation corporate communications media relations

Tools

Cision Facebook Eventbrite Slack Mailchimp Constant Contact Google Analytics Indiegogo InDesign Kickstarter Medium Keynote YouTube Twitter Basecamp

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Government Health & Wellness Medtech PR & Communications Philanthropy Science Social Enterprise Tech Venture Capital

Side projects

Cycling, triathlon, health and fitness, outdoors, veteran's issues. Former Board Member, DC Triathlon Club. Volunteer with VA Hospital of Colorado.

Ideal team

Good communication is the key to working well together! Count on me to respond quickly, to call with questions, and to respond well to clear and direct feedback. Thank you!