Adam L.

  • Joined July 2016

A veteran of US Army Special Operations PSYOP, Adam is a skilled expert in understanding an audience and tailoring a message to them.

  • Fayetteville, NC, United States
Profile photo of Adam Liette
Adam L.
Fayetteville, NC, United States

Worked with

Services

Categories

Marketing Paid Advertising Content Strategy Public Relations

Experience

Summary

I began my career as a high school teacher, before enlisting in the US Army in 2006. A veteran of Special Ops, I have experience in multiple countries advancing US interests throughout the world. My formal education has followed my military experience.

Work history

US Army
Psychological Operations Senior NCO
Designing and maintaining PSYOP information campaigns throughout the area of operations, coordinating with the inter-agency for approval and consistent messaging, training and equipping soldiers for contingency operations throughout the world.
Independent Marketing Consultant
Marketing Manager
Designing and implementing the full spectrum of marketing messages for two independent small businesses in Ohio.
Communications Manager
Responsible for maintaining social media profiles, broadcasting new and evergreen Musical U content. Responsible for finding and developing new guest authors and podcast guests for the page. Answer customer inquires on social media.

Portfolio

Brainynurses flashcard

Content Marketing

Part of content marketing strategy, this is one of 160 flashcards that were created to sell a comprehensive nursing license review for BrainyNurses.com.

Flashcard ad set

Facebook/Instagram Advertising

This image was optimized for both Facebook and Instagram ads and proved to be a successful ad to introduce a low-cost product into the market.

Market research output

Persona Development

The end result of a thorough market research project, persona development incorporates the research into a narrative. Through a narrative, various touch points are identified where a brand can be value-added to their potential consumer and foster a long term relationship.

Email marketing

Email Marketing

The key metrics in email marketing are open rate and click through rate. We optimized this campaign to achieve better than average results through content, email subject lines, and qualifying the leads through the opt-in process.

Strategic messaging

Marketing Strategy

Develop for a joint Department of Defense/Department of State/Academia exercise, this 70 page case study was the result of hundreds of hours of work to develop a method to counter ISIS messaging on social media. I personally briefed my section to the Joint Chiefs of Staff at the Pentagon.

Sales funnel

Sales Funnel Development

Consumers do not buy without multiple touch points, and we created three simultaneous funnels to test which was the most effective. I don′t believe in "template" funnels and develop each based on the product and target audience to achieve the best results.

Education

Accreditations

Fielding Graduate University
Graduate Certificate in Media Psychology and Audience Engagement
Liberty University
Masters in Business Administration in Marketing
Capital University
Bacheloe of Music in Education

Skills

Languages

Indonesian

Limited working proficiency

Skills

brand strategy branding data analysis content marketing marketing strategy product strategy social media strategy public speaking advertising network marketing

Tools

Facebook Facebook Insights Facebook Advertising Google AdWords Google Analytics Instagram Mailchimp Photoshop YouTube Twitter Advertising Tweetdeck Prezi Trello Slack Buzzstream

Availability

Seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Consumer Products Music Social Enterprise

What I read

Bloomberg Business Week, Foreign Affairs, The Wall Street Journal, Content Marketing Institute, Social Movement Theory books

Side projects

Many government projects, two startup companies in Ohio still growing.

Ideal team

Small teams with a wide degree of independence. Accountability applied through accomplishments.