Profile photo of Deana Graffeo Weeks

Deana G.

Average rate
$75/hour
  • Joined March 2016

15 year Marketing pro with success developing and delivering on paid, earned, and owned media programs for global tech companies & startups.

  • New York, NY, United States
Profile photo of Deana Graffeo Weeks
Deana G.
New York, NY, United States

Services

Categories

Marketing Strategy Email Content Social Media

Experience

Summary

Creative Marketing & Communications leader with 10+ years of experience and a proven track record of success developing and delivering strategic programs for leading-edge technology companies, global brands, and startups.

Work history

Alchemy Media
Head of Marketing
Newly launched full-service marketing consultancy, dedicated to the immediate and long-term creative needs of startups and SMBs.
Enhatch
Consultant/Director of Marketing
Contracted for tactical marketing projects, including website content strategy, SEO, and Adword campaigns, for SaaS company’s suite of mobile business productivity solutions that enable field sales reps..
MuseAmi
Director of Marketing & Communications
Oversaw marketing, cross-platform advertising, PR, and partnerships for innovative music technology startup and mobile app developer. Established and managed go-to-market strategies for social music apps Hook’d, which achieved over 1M installs in 1 year.
Infragistics
Sr. Manager of Marketing Communications and Product Marketing
Directed and created high-impact, benefit-driven, enterprise-level communications for leading UX, Design, and Development Software company.
Various Companies
Freelance Marketing and PR Consultant
Established successful word-of-mouth PR & Digital Marketing consultancy by delivering strategies and projects on behalf of several music, technology, consumer, and B2B clients.
The Orchard
Director of Corporate Marketing & Communications
Successfully developed, presented, and implemented first formal, board-approved communications messaging and strategy plan for newly public leading global digital music and video media distribution company.
Edelman/Matter
Sr. Account Executive
Oversaw entertainment marketing and public relations programs for clients including The History Channel, Barilla Pasta, GlaxoSmithKline, and Knitting Factory Entertainment, supervising up to six junior staff members on accounts
AOL
Corporate Communications Manager
Managed public relations and corporate communications for leading AOL Entertainment (AOL Radio, AOL Music and AOL Games) programming, products and services

Education

Accreditations

New York University
Bachelor of Music/Music Business

Skills

Skills

B2B marketing communications content marketing digital marketing email marketing growth hacking event management lead generation mobile marketing product marketing

Tools

Buffer BuzzSumo Cision Contently Eventbrite Curata Facebook Advertising Google Analytics Google AdWords Hootsuite Marketo Medium Wordpress Trello

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Entertainment Events Health & Wellness Media Social Enterprise Tech Travel

What I read

New York, Yoga Journal, The New York Times, Mashable, TechCrunch, Salon, Re/Code, Ars Technica,

Side projects

I co-operate an independent electronic music label and sample library company called Endmusik Productions.

Ideal team

I like small teams that are lively and collaborative. I appreciate management that sets the course and provides direction, and then trusts the work to the people they hired to do it.