Profile photo of Alex McDaniel

Alex M.

Average rate
  • Joined February 2019

Digital strategist and freelance writer/editor/producer with 10+ years of award-winning experience.

  • Memphis, TN, USA
Profile photo of Alex McDaniel
Alex M.
Memphis, TN, USA



With a background in editorial strategy, audience development and brand management, I've spent more than ten years helping media companies focus their mission by defining their message.

Work history

Oxford Newsmedia
Editor in Chief
Oversaw production of The Oxford Eagle, Oxford Magazine, digital products and special publications within an evolving multi-platform media company. Founding editor of Oxford Magazine, which launched in 2016.
Reporter/Audience Strategist
Produced original features, video, news, podcasts and buzz-driven content revolving around Alabama, Auburn and SEC sports. Planned and promoted digital content as part of the audience innovation team.
Managing Editor
Managed a team of writers and editors to produce Birmingham Magazine. Developed publication's first digital and social media strategy using analytics (, Chartbeat, Hootsuite) to measure success and fine-tune content strategy.
Social Media Manager
Created the company's first social media strategy aligned with newsroom editorial goals, achieving significant engagement, audience growth and social-driven site traffic. Produced award-winning news and feature reporting.
Parade Publications
Editorial Fellow
Produced daily digital content for and managed the brand's social media presence on Facebook, Twitter and Pinterest to boost audience engagement.


The Balancing Act of Charlie Mars (Oxford Magazine)

Charlie Mars has plenty to show for a successful music career he’s sustained for more than 25 years. Mars opens up about music, mistakes and why Mississippi will always be home.

Removing Confederate Monuments Doesn't 'Erase' History. It Fact-Checks It (TIME Magazine)

Concern about erasing history by eliminating Confederate monuments is ironic considering most of them tell a false version of the history they were built to preserve. Monuments reflecting historical events aren’t the problem.

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Logo Design: BrandTap

I developed a clean, communicative logo for my media consulting firm.

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Cover Design: Inside Oxford

An example of print cover design.

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Social Media Graphic Design: Claire Howorth

A graphic I designed in 2017 for sharing on our organization's Twitter account.

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Social Media Graphic Design: Instagram Quote

A graphic I designed for Mississippi news site Magnolia State Live.


Not seeking work


  • Not specified