Memphis, TN, USA
With a background in editorial strategy, audience development and brand management, I've spent more than ten years helping media companies focus their mission by defining their message.
Editor in Chief
Oversaw production of The Oxford Eagle, Oxford Magazine, digital products and special publications within an evolving multi-platform media company. Founding editor of Oxford Magazine, which launched in 2016.
Produced original features, video, news, podcasts and buzz-driven content revolving around Alabama, Auburn and SEC sports. Planned and promoted digital content as part of the audience innovation team.
Managed a team of writers and editors to produce Birmingham Magazine. Developed publication's first digital and social media strategy using analytics (Parse.ly, Chartbeat, Hootsuite) to measure success and fine-tune content strategy.
Social Media Manager
Created the company's first social media strategy aligned with newsroom editorial goals, achieving significant engagement, audience growth and social-driven site traffic. Produced award-winning news and feature reporting.
Produced daily digital content for Parade.com and managed the brand's social media presence on Facebook, Twitter and Pinterest to boost audience engagement.
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