Profile photo of Alexander Rinkus

Alexander Rinkus

Average rate
$75/hour
  • Joined January 2016

Global corporate communications specialist from the US. Now living in Brussels and traveling around the world as much as possible.

  • Brussels, Belgium
Profile photo of Alexander Rinkus
Alexander Rinkus
Brussels, Belgium

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 1-3 months

Services

Categories

Social Media Content Copywriting Email Public Relations

Experience

Summary

I am a global corporate communications specialist with nearly ten years of experience working in highly-innovative industries. I excel at translating complex concepts into engaging messaging that resonates across digital and traditional media.

Work history

Nanotechnology Industries Association
Senior Communications Manager
Direct the communications program of a leading international association representing one of the most cutting-edge industries in the world. Work at both a strategy and execution level to ensure success for our organization both online and offline.
CropLife International
Communications Manager
CropLife International is the global representatives for the plant science industry. As Communications Manager, I led our social media, press outreach, crisis management and resource development programs, producing positive outcomes around the world.
CropLife Foundation
Research Associate
Transformed an entry-level research position into a high-profile communications role by single-handedly creating a robust outreach program for the organization, helping bring new audiences and attention to our activities.

Portfolio

A Decade of Development, the 2014-2015 Nanotechnology Industries Association Annual Report

Led the creation of NIA's first ever Annual Report to mark the ten year anniversary of its founding. Drafted all copy for the report and conceived the visual approach for execution by a designer.

A Seed Story, an interactive online infographic

Developed an interactive infographic that walks users through the history of seed development, from the earliest farmers to modern genetic pioneers. Interactive elements throughout allow users to dive deeper on topics. Drafted all copy and collaborated with digital developers to create visuals.

Plant Biotechnology 101, a series of nine infographics explaining the basics of biotechnology

The nine infographics to walk users through the basics of plant biotech, such as where biotech is used in agriculture, why it is safe, and how it can be used in the future. The materials take extremely complicated topics and make them both engaging and understandable to the public.

#HelpingFarmersGrow, a social media campaign to promote a new brand and mission for the plant scienc

The #HelpingFarmersGrow campaign used emotive messaging combined with stark visuals of farmers and their communities to build a positive connection between plant science and audiences. The result was over 4 million impressions, thousands of engagements and improved brand awareness.

IP52, a campaign to improve communications and advocacy on intellectual property.

IP52 produced new materials each week for a year, including infographics, videos and interactive web apps, which translated highly-complex issues such as patents and economic growth into understandable, compelling messaging for layman audiences.

Education

Accreditations

Skills

Skills

copywriting social media management social media strategy corporate communications digital media brand strategy content creation visual communications public relations media relations

Tools

Mailchimp Constant Contact HTML Wordpress Instagram Twitter Facebook Facebook Advertising Google AdWords Squarespace Sprout Social Photoshop

Interests

Industries I love

Advertising & Marketing Food PR & Communications Photography Science Travel

What I read

Evenly split between travel blogs and foreign policy publications. Both help me improve my communications skills by better understanding how people think and process information around the globe.