Alia O.

  • Payable
  • Joined October 2016

I am a deadline driven Art Director with a unique skill to seamlessly bring together many facets of a brand.

  • Fort Lauderdale, FL, United States
Profile photo of Alia Orane
Alia O.
Fort Lauderdale, FL, United States

Worked with

Services

Categories

Design Marketing Content Growth Strategy

Experience

Summary

With a background in graphic design and textiles, I started my own handbag company then transitioned into other roles in editorial, print production, writing, PR, web, marketing and creative direction within different industries.

CloudPeep clients

Graphic/Print Designer
Feb 2017 to Apr 2018

Work history

Freelance Product Designer
Executed concept, design and layout of websites, mobile apps and social media advertisements for local and global brands. Researched current design trends, sketched wireframes and created layouts for our developers to follow
Brand & Communications Manager
Planned, conceptualized and designed all marketing collateral for the company including proposals, and stationery. Redesigned the company website and created design templates for the team’s use. Coordinated and managed project timelines.
MoDA Magazine
Creative Director & Editor
Generated ideas for the magazine’s features and managed a team of writers, stylists and photographers. Developed the concept and overall look of the publication. Designed the layout, edited all articles and determined the best artwork for magazine.
Creative Coordinator
Assisted the Creative Director with organizing, coordinating and managing more than 10 successful Caribbean weddings. Supervised planning, design and execution of venue settings and floral arrangements. Designed event collateral.
Scholastic Inc
Pre Press Manager
Managed a production schedule of 10-15 educational catalogs and various print marketing materials. Implemented new processes that improved workflow and communication within the team. Managed timelines, projects and growth of an 8-member team.
Caribbean Beat Magazine
Contributing Writer
Develop concepts for the only fashion page within the bi-monthly publication. Find unique Caribbean fashion designers, set up interviews and develop storylines and articles.
aliamichèle
Founder, Director, Designer
Successfully launched company that produced a line of contemporary women’s handbags and accessories. Developed the company’s identity and brand, designed all promotional materials, developed and produced each product, and managed the company’s publicity.

Portfolio

Pen & Cob Art Direction

Collaborated with clients to help translate their business goals and conceptualized the creative vision for the company’s campaign launch. I lead their photoshoot, designed their lookbook, website, marketing items, did copywriting and currently handle their blog posts and other creative endeavors.

Brand and Communications Manager for EKLA

EKLA rebranding. Worked for a landscape architecture firm where I redesigned their business cards, website and marketing collateral. I thoroughly enjoyed this because it was within a different industry and I increased their clientele by 30% by working with the team to do a complete facelift.

Moda market

MoDA Market Ad Campaign Art Direction

Created a campaign for an annual market that includes artists, designers, makers. I incorporated some of the artists work within a collage to speak to the company's audience. The company started out as fashion then transitioned into lifestyle and really wanted their advertising to express that.

MoDA Magazine

Creative Director and Editor for a Caribbean lifestyle magazine. I hired a highly creative team of photographers, writers and stylists to create a publication that was clean and refreshing to the Caribbean. With our teamwork, we raised the profile of the magazine in 2014 by 20%

Kar chach2

Kar & Chach Handbag Lookbook

Created a lookbook for a handbag designer with the theme Active Nomad. I styled the photoshoot and created a lookbook that expressed travel to serene places. We used a lot of layers and cool coordinates of places the designer had lived to really express the brand and the collection.

Spotcheck app design

Spotcheck App Design

This was my first time designing an app. It was a redesign of very simple app that needed a quick refresh. It was my first app designed and my skill level increased immensely because of it.

Education

Accreditations

BFA in Graphic Design, Minor in Fibers

Skills

Skills

graphic design visual communications writing product marketing fashion art direction project management photo editing publishing print production

Tools

Illustrator InDesign Photoshop Squarespace Issuu Powerpoint

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 50hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Events Fashion Food PR & Communications Real Estate & Property Retail Other

What I read

Fashion and Design Magazines (Darling, Marie Claire, i-D). Fashion, tech, product and design blogs (eg. thedieline.com). Autobiographical books such as Sophia Amoruso's Book Girl Boss, Tina Fey's Bossypants.

Side projects

I am currently the creative lead on an upcoming fashion campaign. Art Director of MoDA Market advertising campaign.

Ideal team

I like to be in a collaborative environment where there is open and solid communication, no egos and overall inspiring groups that I can learn from. I like efficiency and for there to be a level of trust amongst teams/clients/managers.