Allison C.

  • Joined September 2016

Seasoned marketing strategist. I can help translate your big ideas into actionable marketing plans to grow your business..

  • Denver, CO, United States
Profile photo of Allison Craig
Allison C.
Denver, CO, United States

Experience

Summary

Seasoned brand strategist with 10+ years at Vail Resorts and Xcel Energy. Dedicated to driving business growth through creative, targeted marketing efforts. Drove double-digit unit sales and revenue growth, and delivered strong ROI on marketing efforts.

Work history

Vail Resorts
Group Manager, Destination Marketing
Led a brand new team in developing strategies to produce incremental growth in guest visitation. Used innovative guest segmentation and acquisition tactics in a "test and learn" marketing campaign environment to understand and unlock key guest behaviors
Vail Resorts
Senior Brand Manager, Season Pass Marketing
Drove double-digit unit and revenue growth of the season pass portfolio each year. Delivered strong ROI on marketing strategy through effective campaign management, deepened market share of key markets, and increased brand awareness.

Education

Accreditations

Daniels College of Business, University of Denver
Master of Business Administration
Colorado College
Bachelor of Arts

Availability

Not seeking work

Available

  • Not specified