Allison Macalik

  • Joined December 2014

I have a passion for connecting and pouring into people, digital media and traveling the world.

  • Dallas, TX, United States
Profile photo of Allison Macalik
Allison Macalik
Dallas, TX, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1-3 months

Services

Categories

Marketing Paid Advertising Strategy Social Media Growth

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Allison is awesome and we love working with her! She manages to come up with great content that is aligned with our strategy. She always thinks of new approaches for ways to engage our audience.

Experience

Summary

I've worked at top agencies with some of the largest brands on the Fortune 500 list, as well as freelanced directly with global brands like Allstate and Teradata. I'm currently executing digital strategies with clients all over the world through Sprinklr.

Work history

Sr. Solutions Consultant
Working with some of the biggest clients in the world to re-imagine their customer relationships through strategy, streamlined workflows, personalizing the customer and more.
Digital Media Consultant
I led the digital and paid media strategy for Teradata while freelancing with Harte Hanks. Teradata was focused on building the B2B presence with innovative new ways to grow their LinkedIn footprint.
T3
Digital Media Consultant
With T3, I worked on Allstate to launch their new driver app and correlating online campaign.
Digital Strategist
My clients ranged from CPG, B2B, and B2C and I would work on out-of-the-box campaigns to launch and amplify their digital strategies online.
Digital Manager
Here, I applied digital tools technologies to meet specific business needs to show the value of digital communications across integrated communications programs through the lens of PR.
Freelance Digital Strategy Expert
Created and launched Bribery Bakery's go-to-market strategy through tailored social media planning and paid execution.

Portfolio

Global Sprinklr Webinar

Led 600+ people through Sprinklr's mission of Reimagining Customer Relationships through a company-wide webinar.

Time Warner Cable Business Class Strategy

Through freelancing with MazonZimbler/Harte Hanks, this is the social media strategy we created for Time Warner Cable's Business Class to understand their small business and mid-market segments.

Go-To-Market Strategy for Bribery Bakery

In partnership with ID.Creative, here is the go-to-market digital strategy for Bribery Bakery, a bakery/dessert concept store in Austin, TX.

Social Strategy for Boudreaux's Butt Paste

This is the social strategy, channel roles, recommendations and next steps to revolutionize Boudreaux's Butt Paste, a homegrown baby product.

Education

Accreditations

University of Texas in Austin
Bachelor's in Communications

Skills

Skills

advertising B2B marketing blogger outreach blogger relations brand strategy content strategy digital marketing marketing strategy paid advertising public speaking

Tools

Asana Bitly Buffer Canva Contently Facebook Advertising Facebook Power Editor Facebook Insights Google AdWords Google Analytics Hootsuite Keynote LinkedIn Ad Network Mailchimp Twitter Advertising

Interests

Industries I love

Advertising & Marketing Media PR & Communications Social Enterprise

What I read

Mashable, Tech Crunch, Ad Age, CNN, New York Times Bestseller list, and much more

Side projects

Susan G. Komen Social Chair; currently creating digital strategy for Like Butter Detailing

Ideal team

I enjoy working with teams of all sizes, as long as there is a feeling of collaboration among everyone. For management style, I do not need to be micro-managed, so I appreciate someone who trusts me to do my job and do it well.