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Profile photo of Allison Vrbova

Allison V.

  • Plus member
  • Featured
  • Payable
  • Joined September 2016

Communications consultant, writer and editor for innovative companies and entrepreneurs. I create brand stories with staying power.

  • Bellingham, WA, United States
Profile photo of Allison Vrbova
Allison V.
Bellingham, WA, United States

Worked with

Services

Categories

Content Strategy Copywriting Public Relations Marketing

Experience

Summary

After a ten year career in communications management, I took the plunge to full-time consulting in early 2016. I specialize in PR, media relations, content marketing and digital storytelling. In short: I craft, and amplify, great brand stories.

CloudPeep clients

Written Content Editor
Feb 2021 to ongoing
Written Content Editor - 4 Day Give It a Whirl Trial
Feb 2021 to ongoing
Healthcare Blog Writer - Holiday Assignment
Dec 2019 to Dec 2020
1 x B2B Case Study (long- 750-1,200 wds)
Sep 2018 to Sep 2019
Journalist/writer to write summaries on business conference presentations
Sep 2018 to Nov 2018
B2B Content Marketer
Mar 2017 to Jan 2019
Content Writer/Designer (Focus on blog, e-books, whitepapers)
Dec 2016 to Sep 2018

Work history

Communications manager and co-founder
As cofounder, I designed and executed marketing strategy and PR campaigns that helped turn a tiny studio into a thriving arts business that is sought after by clients around the world.
Melissajoy Strategies
communications consultant for medical services and nonprofit
As a communications consultant, I help design digital campaigns for medical services companies and international nonprofits. This includes press releases, client stories, blog content, social media content and executive profiles.
Media relations consultant for publishing company
I led media relations for new title releases. This included acting as a liaison between the press, authors and company executives, designing author PR strategies and arranging media and book tours.
Social media and email marketing consultant for mission-driven company
I was responsible for designing social media and email marketing strategies and executing all digital campaigns. Additionally, I spearheaded publicity events and gained international media coverage.
Brand storytelling consultant
I help this multi-million dollar private real estate investment group refine its brand message, looking for new and compelling stories to tell, with the goal of conveying the fund's viability to investors, builders and the wider real estate community.
PR consultant for new market expansion
This company is well-known in its seven historical markets, but planned expansion into two new markets (Seattle, DC metro), where it had virtually no name recognition. I worked with media, partners and executives on targeted, earned media campaigns.
Writer and content marketing specialist
I helped engage subscribers and refine the company's brand voice through researched-based blogs and targeted landing pages. Often ghostwriting for medical professionals, I distilled complex technical information into user-friendly content.

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Provided an excellent and well written case study.

Allison has rapidly understood our context and challenges. The content we expected met perfectly our need and expactations.

References

Amy Johnson

Allison was one of our Seattle-based freelance writers at Townsquared. She is a great writer, both in terms of coming up with relevant topics and the final product. Allison was my favorite writer while she worked for us--she is super-easy to work with and very responsive.

Melissa Ransdell

Allison can make any content compelling, engaging and enjoyable to read. I've hired her to write blog posts and profiles for clients in health care and nonprofit. Allison is a true professional. It shows up in the way she conducts interviews, asks appropriate questions, provides timely updates, delivers great work, and offers expert perspective. Plus, she does it all in a way that creates ease and makes me better at what I do. I only hope this recommendation doesn't reduce her availability!

Tomas Vrba

Allison is the communications and PR manager for my sculpture studio. We have worked together for the past eight years and during that time she helped me grow from a small, unknown artist into one of the busiest wood sculpture studios in the Pacific Northwest. She breathed new life into my website copy, grew my social media presence, and helped me get a lot of good press.

Portfolio

Food Truck Fantasies: Opening a Truck of Your Own

Content marketing, target audience small business owners.

Seven-Year-Old Ndyabagye Finally Gets A Chance At Healing

Patient profile for international medical services nonprofit

Boss Magazine: The Rise of the Drone

Bylined article for CEO of DroneDeploy, featured in Boss Magazine

Solar World: The Role of Graphics in a Strong Solar Brand

Bylined article (one of a series) for founder of solar marketing agency, featured in Solar World Magazine

Press Coverage for Mission-Driven Company: Your City Sports

This article in North Sound Life is one of several section-front and page-spread articles I was able to secure as part of a PR campaign for Your City Sports, a mission-driven company that designs branded apparel while donating to homeless charities with a Buy One - Give One model.

Education

Accreditations

Vermont College of Fine Arts
MFA in Writing
Western Washington University
BA in Human Services

Skills

Skills

SaaS Editorial Communications Content marketing Content Strategy Blogging Editing Thought Leadership B2B Marketing Brand Journalism

Tools

Basecamp Canva Facebook Google AdWords Hootsuite Instagram LinkedIn Mailchimp Photoshop Pinterest Powerpoint Squarespace Twitter Wordpress Tumblr

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Entertainment Health & Wellness Kids & Parenting PR & Communications Philanthropy Professional Services Social Enterprise Travel Tech

Side projects

I am an essayist, organic gardener, dog-lover and mother. My husband and I are in the process of launching an outdoor sculpture gallery and artist residency space near Seattle.

Ideal team

I work best in a dynamic, communicative team that isn't afraid to laugh.