Profile photo of Allyson Sutton

Allyson S.

Average rate
$55/hour
  • Joined November 2016

I'm a "hype girl" for startups and small companies, building brands through content creation, marketing strategy, PR, and social media.

  • Charleston, SC, United States
Profile photo of Allyson Sutton
Allyson S.
Charleston, SC, United States

Services

Categories

Content Marketing Social Media Public Relations Strategy

Experience

Summary

As a full-time freelancer, I'm able to leverage the 6 years I spent as a marketing director and business manager to help grow emerging brands. I studied journalism & advertising, so I love blending detail with strategic thinking and creativity.

Work history

Director of Marketing
Managed all marketing & brand strategy for a growing network of entrepreneurial communities across NC. Editorial planning, content creation, GA, social media, PR, event planning - anything communications-related. HQ was ft. in Forbes, Fast Co. & more.
Marketing & Content Consultant
I oversee all content creation, social media planning / management, and email marketing for the South's Innovation Conference. I'm also the lead writer and a strategy consultant for DIG SOUTH's newly launched online media platform.
Freelance Social Media Consultant
I developed a strategic plan to set up and grow the Twitter and Facebook channels for an emerging efficiency consulting company. This includes content curation, post scheduling, and community management.
Freelance PR Consultant
I assist Signal Hill with public relations efforts for their senior living clients, including the 7th largest CCRC in the nation. This includes press release creation, media pitches, story editing, interviews, etc.
Freelance Marketing Consultant
I lead marketing efforts for a technology startup accelerator powered by Citrix and Red Hat. This includes all editorial planning, social media marketing, media relations, blogging, and more.
Freelance content creator
I assist this venture-backed healthcare startup with copywriting and editing, including content creation for email newsletters, press releases, and blog articles covering natural health and wellness trends.
Marketing Director
I oversaw all marketing and communications efforts for a newly-established non-profit in the entrepreneurship space. I developed and hosted a monthly podcast, led media relations, managed social media, and developed email marketing campaigns.

Portfolio

Innovate Raleigh Podcast

Launched, planned, and co-hosted a podcast for a growing non-profit in Raleigh, NC.

DIGSOUTH.COM content creation

Act as freelance editor-in-chief for DIG SOUTH, creating and/or editing all content for the emerging Southern media platform.

Media Relations for HQ Community

Achieved media placement in Forbes, Fast Company, Next City, and many statewide publications.

Education

Accreditations

UNC Chapel Hill
Journalism - Advertising

Skills

Languages

French

Limited working proficiency

English

Native or bilingual proficiency

Skills

blogging marketing strategy content strategy media relations social media email marketing public relations copywriting editing writing

Tools

Wordpress Hootsuite Twitter Facebook Mailchimp Medium Slack Asana Google Analytics Google Hubspot

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 10hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Food Health & Wellness Music PR & Communications Social Enterprise Tech Travel

What I read

The New Yorker, Flipboard's tech section, Marie Forleo, 99U, Monocle

Side projects

I manage social media on a volunteer basis for CreativeMornings Charleston. I'm also launching a Q&A-style community interview project called Hey Neighbor.

Ideal team

I love working alongside solo-entrepreneurs and small teams. The sense of collaboration and "get shit done" drive that that brings is incredible. I like open communication and regular weekly check-ins to manage and meet expectations.