Alvaro B.

  • Joined December 2016

Digital marketer focused on measuring performance and outcomes of paid search and paid social marketing campaigns.

  • Los Angeles, CA, United States
Profile photo of Alvaro Berrios
Alvaro B.
Los Angeles, CA, United States

Services

Categories

Paid Advertising Social Media Marketing Growth Strategy

Experience

Summary

After receiving my MBA from in 2014, I had a deep-seeded interest in web technology and analytics. I entered the paid search industry and have since expanded into paid social as well. I am certified in Google AdWords, Bing Ads and Google Analyitics.

Work history

Animal Behavior College
Digital Marketing Strategist
Oversee large-scale paid search & paid social campaigns and drive continued optimization through performance analysis, ad copy testing, quality score improvement, audience targeting and keyword management.
XAP Corporation
Software Business Analyst
Managed and supported project delivery requirements from product design phase to final product delivery. Documented business requirements, use cases, user flows and scope solutions (including features and functionality).
XAP Corporation
Market Research Analyst
Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Engel & Voelkers
Marketing Coordinator
Implemented marketing and promotional campaigns for properties through web-based internet media. Analyzed syndicated and behavioral data to confirm and continually optimize the success of marketing efforts.

Education

Accreditations

Pepperdine University
Master's in Business Administration
Chapman University
Bachelor's in Business Administration

Skills

Languages

Spanish

Native or bilingual proficiency

English

Native or bilingual proficiency

Skills

data analysis digital marketing lead generation conversion rate optimization lead nurturing paid advertising paid social promotion SEM retargeting PPC

Tools

Adroll Bitly Facebook Advertising Facebook Insights Facebook Power Editor Google AdWords Google Analytics Instagram Pinterest Wordpress Yoast Slack Trello Asana LinkedIn Ad Network

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 25hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Education Fashion Professional Services Sports Tech Travel

What I read

I'm obsessed with non-fiction books that cover topics such as business, marketing, psychology, entrepreneurship, mathematics and economics.

Side projects

I am a founder and contributor of IWantToFreelance.com which is a community designed to help individuals achieve their freelancing dreams.

Ideal team

I love working with people who hustle and are hyper-focused on achieving results.