Amanda L.

  • Joined June 2016

Award winning PR/communications professional with a decade of tech/B2B experience and nutritionist with a passion for wellness and food!

  • Toronto, ON, Canada
Profile photo of Amanda Laird
Amanda L.
Toronto, ON, Canada

Services

Categories

Admin Public Relations Copywriting Content

Experience

Summary

I have a decade of experience working with B2B, tech and consumer brands in agencies and the client side. I love planning, content development and have a superhuman knack for keeping even the most complex projects organized and on budget.

Work history

Manager, Strategic Communications & Content Development
Responsible for the planning, management and execution of CNW's content strategy which includes the Beyond the Wire blog, social media, video content, earned media and public relations, live events and paid placement.
RBC
Communications Consultant
Developed and executed strategic internal communications plans and activities for the Global Technology Infrastructure (GTI) group.
MAVERICK Public Relations
Account Manager
Led the development and execution of strategic communication plans for a variety of consumer, technology and corporate clients including Symantec, Peer 1 Hosting, BlackIron Data, Rogers, Invista, Richtree Natural Markets, FirstOnSite and others.
Mansfield Communications
Communications Consultant
Led the development and execution of strategic communication plans for retail, corporate and non-profit clients including Longo's, the Toronto Zoo and Invest Barbados.

Education

Accreditations

Humber College
Public Relations & Corporate Communications

Skills

Skills

blogging communications content creation content curation corporate communications public relations public speaking proofreading

Tools

Cision Mailchimp Eventbrite Hootsuite Powerpoint Wordpress Tweetdeck

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Interests

Industries I love

Events Food Health & Wellness Media PR & Communications Tech

What I read

Pretty much every food blog on the internet, cookbooks, Bon Appetite magazine, nutrition books and novels that are perfect for the beach (even when I'm not at the beach).

Side projects

I am also a registered holistic nutritionist and provide private nutrition counselling, corporate wellness and workshops in Toronto. I write a monthly nutrition column in Home & Long Term Care Magazine and share recipes and wellness tips on my website.

Ideal team

Small teams that are working on interesting and meaningful projects.