Profile photo of Amara Anderson

Amara A.

Average rate
$25–30/hour
  • Joined July 2020

California born, Georgia raised | Georgia Tech '19 | Social Media, Marketing and Communications

  • Atlanta, GA, USA
Profile photo of Amara Anderson
Amara A.
Atlanta, GA, USA

Experience

Summary

A globe-trotting adventurer seeking opportunities in communication and online marketing. Aspires to communicate with cross-cultural target audiences through written, visual, and interactive means.

Work history

Admin Professional III
• Assists the Communications Program Manager in writing marketing copy, designing digital media and managing Drupal sites for campus departments. • Provides specialized administrative services such as correspondence, reports and other documentation
Summer Session Initiatives Social Outreach Intern
• Developed social media campaigns targeting prospective, transfer, and visiting students, helping to increase summer attendance by 19% from 2018. • Developed a 2019 and 2020 marketing plan focused on outreach through social media, email, and paid search
Blogger
• Created blog posts for the Ivan Allen Tumblr blog regarding study abroad, liberal arts classes and internships. • Represented the Ivan Allen College through outreach to current and prospective students.
Social Media Volunteer
• Developed a specialized role for the organization focusing on social media management and engagement • Created a Plan of Communication for the organization by conducting market research • Published volunteer opportunities and event reports in Spanish
Peer Advisor
• Promoted study abroad to Georgia Tech’s students. • Helped at campus events throughout the academic year, provided an invaluable student perspective on programs abroad, and helped develop marketing materials. • Spoke on student panels

Portfolio

Ssi marketingplancontent

Summer Session Initiatives Digital Marketing Plan 2020

A marketing plan I developed for Georgia Tech's Summer Session Initiatives focused on outreach through social media, email, and paid search channels.

Georgia Tech Summer Session Social Media Management

As an intern, I managed the GT Summer Session Instagram and Twitter pages.

Vans sample

Organizational Branding - Redesigning VANS

In a visual design course, I created organizational branding and logos for the company of my choice: Vans. The final product was a process book detailing marketing research into the brand, my design process, as well as product mockups.

Commercial photography food

Article Why is that Burger Perfect? The Ethics of Commercial Food Photography

For my visual communication course I wrote an article about the controversial topics surrounding commercial photography, particularly the ethical responsibility and consequences in the advertising and marketing industry. 

Availability

Seeking work

Available

  • Not specified