Profile photo of Angela Knight

Angela K.

Average rate
$40/hour
  • Joined July 2016

I have over a decade of combined writing, advertising and marketing experience in B2C, B2B and non-profit environments.

  • Granger, IN, United States
Profile photo of Angela Knight
Angela K.
Granger, IN, United States

Services

Categories

Copywriting Content Social Media Email Marketing

Experience

Summary

Progressively expanded my knowledge and skills over the course of 13 years in advertising and marketing roles. B2B, B2C and non-profit. Roles: Advertising Copywriter, Account Exec, Marketing Specialist, Senior Copywriter, Communications Manager

Work history

Communications Manager
Implemented and managed strategic communications, with emphasis on raising awareness of the Congregation’s goals and initiatives for Vocations, Development and Mission Center. Full ownership of Web redesign, ongoing content, publications and social media.
Senior Copywriter
Messaging, art direction, editing, and proofreading for print, interactive, and social media. Responsible for positive impact SEO copy strategy, consideration of UX/UI. Performed copywriting and SEO for company Website.
Marketing Specialist
Managing tradeshow and events marketing, as well as email marketing using the ELOQUA platform. Also responsible for an internal email newsletter to account team, as well as tracking and monitoring leads from tradeshows and events via Salesforce.com.
Account Executive
Served as the lead agency contact for Whirlpool Corporation mass brand training materials. Wrote creative briefs, opened and kicked off jobs, and managed the expectations of nine clients at once. Addressed creative staff needs, generated status reports,
Account Coordinator
Communicated with Fortune 500 client to open projects, as well as manage timelines and the print process. Meticulously maintained status reports and conducted weekly status meetings for the Amana and Gladiator brands.
Associate Copy Director
Conceived and executed brand marketing solutions such as tagline, naming and feature description creation. Lead multi-channel marketing initiatives (including retail literature, display signage, catalogs, web sites, and print media advertisements).
Senior Copy Writer
Wrote all Maytag brand literature, including POP, as well as copy for Maytag.com. Was additionally responsible for overseeing content created by supporting copy staff.
Copywriter
Produced content for Whirlpool brand literature, including catalogs, POP displays, Whirlpool.com and training materials.

Portfolio

Website Redesign and Content, plus SEO

Provided positioning, archetype and web content for company Website.

Freelance Copywriting for a Medical Publication

An example of a freelance project for a medical publication.

Example of a bi-annual feature magazine

Example of magazine-style writing

Nonprofit Website Content

Example of a Website for which I provided content.

Ghost Blog Writing

Sample of a beauty blog I ghost wrote (since I don't look as pretty as the "columnist")

Manufacturing Website Sample

Manufacturing Website for which I provided copywriting content.

Education

Accreditations

Skills

Skills

brand strategy communications content marketing copywriting corporate communications event management newsletters branding email marketing editorial

Tools

Asana Basecamp Constant Contact Facebook Google Analytics Marketo Twitter Advertising Mailchimp Facebook Advertising Facebook Insights Facebook Power Editor Google AdWords Illustrator Instagram SumAll

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Animals & Pets Banking & Finance Entertainment Health & Wellness Kids & Parenting Media PR & Communications Professional Services Retail

What I read

Time, Newsweek, Entrepreneur, People, National Geographic, Mystery/Crime Fiction, CNN.com, plus a lot of radio

Side projects

Websites, Archetypes, Positioning, Newsletters, Brochures, Menus, you name it!! I used to say I've done everything but radio, but I've done that now also, plus previous roles in TV news and promotions.

Ideal team

I'm pretty nimble with all types of people/clients -- whether they know what they want or definitely don't want, I'm astute at listening to their needs and asking pertinent questions so as to head down the right path.