Profile photo of Amy Weicker

Amy Weicker

Average rate
$165/hour
  • Featured
  • Joined April 2015

Director of Marketing, Early-stage User Acquisition/Retention Specialist, Social Media Strategist & Growth Hacker. Love B2B SaaS.

  • Drums, PA, United States
Profile photo of Amy Weicker
Amy Weicker
Drums, PA, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 25hrs per week
  • Can commit to 1+ years

Services

Categories

Content Growth Email Strategy Paid Advertising

Experience

Summary

13+ years in social, digital and print marketing. Recently grew a brand's social media following from 0 to over 90k active, organic users in 18 months, with zero ad spend. Currently Director of Marketing at Sales Hacker & doing awesome stuff with SaaStr.

CloudPeep clients

Other
Paid Customer Acquisition
Dec 2015 to Jul 2017
Startup
B2B-loving Social Media Aficionado
Jul 2015 to Jul 2017

Work history

Co-founder
Co-founder of a bootstrapped publishing and personal development business that's taking the eye-rolling out of self-help.
Director of Marketing
Lead Gen, User Acquisition, Mailing List Growth, Social Growth & Engagement, Conversion Optimization, PPC, Paid Social Advertising, Remarketing, Direct Email Marketing, Content, Graphic Design, Contest, Promotions, Event Ticket Sales, Webinar Marketing

Portfolio

Sales Hacker Free eBook Lead Gen Project

Designed the cover and promotional images, popups, landing page, email automation workflow to manage content delivery, and executed ppc and retargeting campaigns that 2Xed list growth in 1 month.

Sales Hacker Webinars

Redesigned and optimized the existing web & email workflow and landing pages via extensive A/B testing. Increased average conversion rates from 20-30% to consistently achieve a 63-84% conversion rate on the landing pages. 2Xed typical per webinar registration numbers over a 3 months of testing.

Self Help Author & Life Coach Brenden Dilley's social media growth project

From 200 followers and zero sales to over 90,000 followers and over $150k in sales in 18 months with no budget, reinvestment or ad spend. Straight fire. Still involved in the business, but have scaled back my role & trained him up on best practices to continue growth.

Skills

Skills

social media strategy PPC SEM paid social promotion content marketing lead nurturing social media marketing a/b testing email marketing demand generation

Tools

Slack Asana Basecamp KISSMetrics Mixpanel Google Analytics RelateIQ Salesforce Pardot Marketo Optimizely Photoshop Buffer MeetEDGAR CrazyEgg

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Health & Wellness Media Medtech Science Social Enterprise Tech Venture Capital

What I read

Way too many blogs, almost everything the amazing team at Buffer puts out, SaaStr, Sales Hacker, and all things Barry Eisler.

Side projects

Rock Bottom Publishing (@hublife on Twitter)

Ideal team

I prefer working with small, hands-on, high-growth teams and awesome, passionate people. Big fan of quirky types, and I love working with teams who communicate openly and share their vision and ideas freely and without letting ego run the show.