I've written for Business Insider, managed events of 500+, represented national retailers and real estate developers, and now I help grow and nurture thriving communities for startups and corporate brands.
As part of the Social & Media Relations team, I develop and lead strategic communication programs, one of which includes a nation-wide influencer program, as well as engage with our communities through our owned communications channels.
Senior Community Manager
I lead a team of Community Managers to help plan and execute long-term digital and social strategies, develop and strengthen influencer relationships and create dynamic and engaging online content for social media channels and blogs.
Laura Ballance Media Group
Along with writing media releases and generating earned media, I planed and executed an integrated marketing and communications community outreach program, "Soar with the Eagles," that combined sponsorship with charitable community involvement.
I conducted in-depth interviews with gaming professionals and executives, researched, pitched and wrote 7-9 articles per week, and, as the video game vertical was new at the time, I helped increased web traffic by 2,000 views per week.
Social Media Specialist
I developed and executed a long-term social media strategy, created dynamic and engaging content for the three corporate social channels, and identified and developed relationships with bloggers and online influencers.
Simon Fraser University
Certificate of Public Relations
Bachelors of Arts, Honours
- Available during business hours, evenings, and weekends
- Can work 10hrs per week
- Can commit to 1+ years