Profile photo of Ana Salles

Ana S.

Average rate
$70–100/hour
  • Joined February 2020

Content and Social Media Marketing Specialist

  • New York, NY, USA
Profile photo of Ana Salles
Ana S.
New York, NY, USA

Experience

Summary

I am a Content Strategist and Producer with over 8 years of experience in growing brands through social-first thinking and creative storytelling.

Work history

Content Strategist and Social Media Specialist
Digital and creative consultancy specializing in brand development, social media marketing, content production and trend research. Clients: Museum of Ice Cream, Schutz, Creative Media Marketing, Badger & Winters, CASE, Luminary, and more.
Content Creator and Trend Analyst
Content creator and contributor writer for fashion trend forecasting agencies and magazines. Served as correspondent in Brazil for WGSN, Fashion Snoops, Stylesight and Trendstop. Other clients: Grupo Abril, Fashion Bubbles and Bubble Hunter
Fashion and Beauty Editor
- Pitched and wrote original fashion and beauty features, reported industry news, and coordinated photo-shoots and other special projects - Managed all social media accounts (Facebook, Instagram, Twitter and Pinterest), improving engagement
Customer Services Associate

Portfolio

Schutz | Social Media and Content Strategy

Social Media & Content Strategy development for the footwear label Schutz, planning the one-year content calendar, optimizing social advertising campaigns, and strengthening relationships with digital influencers. After 2 months, I increased their revenue coming from social media by 89%.

Esmeral | Creative and Digital Strategy

Development of Esmeral’s brand and digital strategy, redesigning its visual identity and launching its new website alongside Papaya Madness Agency. The strategy also redefined the new brand’s tone of voice, editorial calendars for social media (paid and organic.)

Forsythia | Creative and Social Media Strategy

Built creative strategy, defining its positioning, visuals, copy and social media guidelines. Set content calendars, partnered with influential collaborators for content creation, such as We Are Alive, organized offline events, and introduced the brand to Flying Solo showroom.

Luminary | Social Strategy

Worked as the Social Media & Content Director to launch Luminary, a female-focused community of empowered professionals with a co-working space in Manhattan, NY. The space founded by former HSBC International Executive Cate Luzio opened its doors in November 2018.

Education

Accreditations

Fashion Institute of Technology
Fashion Merchandising Management | Marketing & Advertising
Anhembi University
Fashion Business

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year