Andrew W.

  • Joined December 2016

I'm a California native with global experience. I bring experience that merges corporate structure with dynamic prioritization of start ups.

  • Oakland, CA, United States
Profile photo of Andrew Wong
Andrew W.
Oakland, CA, United States

Worked with

Experience

Summary

For 5 years I've lead CPG digital marketing for 12 brands in multiple countries: search, social, mobile, video, product managment, ecomm ($10M PnL; $60M media budget). Before that I was a start up founder and sold SaaS products to small businesses.

Work history

Reckitt Benckiser
Global Director for Digital - London
Lead digital transformation across 16 countries and 20 priority brands. 5x core products: ecomm, CRM, email, web CMS, and sales analytics. I managed an internal development team of 65+ to roll out platforms that made go to market faster and cheeper
Reckitt Benckiser
Digital Strategy Manager - Et al head of digital
Lead digital marketing channels for 12 brands: search, social, video, mobile, content, and digital PR. We managed the creative/brand for the media campaigns, managed budgets, and measure ROI. Hit annual user acquisition target of 1M per year
Playhouse Digital
Founder - Strategic lead
Playhouse Digital was an ecomm consulting business that focused on revenue generation from category growth, rather than building tech. I was HR, PR, Finc, and accounting all rolled up into one. My day to day responsibility was with client strategy.
Komosion
Business Development
Komosion was a SaaS web CMS, I drove mid market sales and was responsible for 1.4M in annual sales.

Availability

Not seeking work

Available

  • Not specified