Profile photo of Ani Matson

Ani M.

Hire
  • Joined November 2016

Chief Marketing Officer, innovator, love finding new ways to use technology to benefit brands, fan of human centered design.

  • Washington, DC, United States
Profile photo of Ani Matson
Ani M.
Washington, DC, United States
Hire

Experience

Summary

I am a creative digitally savvy thought leader and CMO with extensive expertise across all disciplines of marketing.
For over 20 years I have led successful business and marketing strategy development, high performing teams and partnerships that deliver

Work history

Worldwide ERC
SVP Marketing & Engagement
Focused on new brand re-launch and global engagement strategy. Led team responsible for branding, content, online and offline marketing, and the creation of experience journeys.
NEA Member Benefits
Chief Marketing Officer
Omni-channel Marketing: Expanded and integrated marketing channels for a seamless member experience built on data analytics/relevancy. Added social, search, display retargeting and content to the marketing toolbox.
NFIB
Online Communications Director
As Director of Online Services, I led the efforts to attract new members and engage existing ones through the web, email, social media and content to deliver tangible value for membership in the federation.
UCG
Director of Marketing
Introduced strategies for designing and executing successful on and offline marketing campaigns. • Guided marketing teams to create customer-focused communications that yield high revenue returns for content, advertising sales and lead generation.

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 40hrs per week
  • Can commit to 1-3 months