Profile photo of Ashley Calder

Ashley C.

Average rate
  • Joined December 2016

I'm a copywriter who help folks to get through to their customers with great brand development and story-driven website copy.

  • Letchworth Garden City, United Kingdom
Profile photo of Ashley Calder
Ashley C.
Letchworth Garden City, United Kingdom

Worked with



Copywriting Marketing Content Strategy



I started freelancing this year, previously I worked as a marketing manager for a neon sign company in London.

Work history

Product Description Writer
I'm currently being hired as an independent contractor for Ella's Wool.
TradeCut Neon Signs
Marketing Manager, from 2012-2016
My job at TradeCut was to assist with marketing and work to promote their neon sign works for high-profile restaurants and art galleries.


Product Description Writer for Ella's Wool

Ella's wool hired me to re-write their product descriptions. I tackled this by carefully researching keywords that their target audience would search the most. Then, I wove those keywords into fun product descriptions.

'About Us' page Copy for SBS Steel

SBS suffered from a classic case of bad business copy – writing that's boring, factual and a chore to read because whoever wrote it was scared that by getting personal, the company would look unprofessional. I changed this by writing copy that emotionally engaged the reader.

'About us' page for Utopia Gear

My client loves what he does, but his passion wasn't showing through his website copy. First of all, my client and I had a consultation. Then, I had him do some homework - he filled out a customized questionnaire designed to get under the skin of Utopia Gear and its customers.



Curtin University
CurtinX: MKT1x Digital Branding and Engagement




Native or bilingual proficiency


advertising brand strategy content writing marketing copywriting


Squarespace Wordpress word


Not seeking work


  • Available during business hours only


  • Can work 15hrs per week
  • Can commit to 1-3 months


Industries I love

Ecommerce Fashion Food Kids & Parenting Photography Professional Services Retail Other

What I read

Start With Why by Simon Sinek, Copyhackers, Hubspot, Rising Tide Society, Ramit Sethi, Conde Nast Traveller, Vogue, The Collective Hub

Side projects

I've had an etsy store selling bohemian home goods, worked for my family's concept kid's store, bought and renovating a vintage citroen HY van

Ideal team

My clients are usually creative types who are smart enough to know that just a pretty website won’t get you sales. They own a small business, and they’re passionate about what they do. They want a copywriter who can get behind what they do.