Profile photo of Ashley MacQuarrie

Ashley MacQuarrie

Average rate
$60/hour
  • Pro
  • Featured
  • Joined March 2016

I’m passionate about helping businesses tell their stories and build engaged online communities.

  • Portland, OR, United States
Profile photo of Ashley MacQuarrie
Ashley MacQuarrie
Portland, OR, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours only

Commitment

  • Can work 10hrs per week
  • Can commit to 1+ years

Services

Categories

Content Social Media Copywriting Community Growth

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

I would recommend Ashley to the highest degree. She is professional, knowledgeable and flexible - an incredible skill set!

Ashley is very easy to work with, quickly understands, adapts, keeps to deadlines, is a great writer, content creator, creative, and is generally just damn good!

References

Sarah Patrick

I've had a wonderful experience working with Ashley. She wrote an extensive, in-depth article on social media marketing for B2B companies that not only included references to data-driven resources but also carefully selected images. She followed the guidelines for the article perfectly and the piece flowed smoothly. Ashley is very communicative and easy to work with. I highly recommend her and look forward to working with her going forward.

Experience

Summary

I’ve been a writer, editor and content strategist for brands and online publications for 10+ years. I’ve also been in digital marketing & social media for the last 5 years, working with companies large and small in a variety of roles.

CloudPeep clients

Startup
Content Marketer: User Acquisition Focus
Nov 2016 to Apr 2017
Other
Article Writing on Marketing Topics
Aug 2016 to ongoing
Startup
Rewriting Place Descriptions in our App
Jun 2016 to ongoing
Sole Proprietorship
Photo Rich Posts - Top 5 Ways to....
Apr 2016 to ongoing

Work history

Project Manager & Editor
Strategic content planning and coordination, communicating with team and clients, managing content calendars, deadlines, and deliverables, editing content and coordinating revisions.
Content & Community Manager
Was responsible for all brand content, including site copy, email, blog and lead generating content, as well as strategy and content for all social media accounts. I oversaw individual contributors, and worked closely with developers and sales teams.
Content Marketing & Social Media Manager
Was responsible for education company’s social media & blog presence, including all brand channels & dozens of regional Facebook / Twitter accounts. Developed training & guides and assisted in launch of content marketing site: LearningLiftoff.com
Associate Editor
Assisted with strategy, launch and management of a content marketing site about education, kids, and family. Planned, wrote, and edited content and helped to manage the content calendar, daily editorial process and individual contributors.
Social Media and Content Consultant
Branding and content consultant providing strategy, online reputation management, social media strategy and content, ghostwriting and editing blog articles and lead-generating content, and producing email copy for inbound campaigns.
Writer
Freelance entertainment writer. Provided on the ground coverage at Comic Con International: San Diego of movie, TV, and comic premiers and news and conducted interviews with creators.
H&R Block
Web copyeditor
Worked closely with regional management to edit and optimize web copy for 135 tax offices in the San Diego area.

Portfolio

ImpactFlow site copy

I worked with developers, designers and leadership at ImpactFlow on a complete site redesign. I wrote all copy for the public pages on the site, as well as all platform copy and navigation instructions.

The Business Guide to Giving Tuesday

I planned, outlined, researched, and wrote all the copy for a micro-site aimed at businesses looking to get involved with Giving Tuesday. I collaborated with the web designer and developer, planned a promotion strategy, distributed to press, organizations, and leads.

Lead Generating Content

I planned, wrote, and edited copy for two original pieces of gated lead-generating content, a cause marketing guide / checklist for businesses, and the results of a survey we conducted with data for nonprofits. Through a paid social campaign and influencer outreach, we collected hundreds of leads!

LearningLiftoff

As one of the first members of the content marketing team at K12, Inc. I played a key role in the launch and day to day management of Learning Liftoff. As Associate Editor, I worked with writers, editors, and designers to create engaging, top of the funnel content for a B2C audience.

K12 Social Media

At K12, I was responsible for developing strategy and managing K12's social media presence across various social platforms (Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn) including pages with 250,000+ followers. I managed B2B & B2C communities and planned campaigns and contests,

Compli PR & Ghostwriting

I worked with the team at Compli as a ghostwriter and marketing strategist, including editing content, writing articles and other marketing collateral, revising copy in line with their desired tone, managing online reputation, managing PR outreach, and drafting emails for a lead nurturing campaign.

Education

Accreditations

San Diego State University
BA English, Minor: Television, Film & New Media

Skills

Languages

Spanish

Elementary proficiency

English

Native or bilingual proficiency

Skills

copywriting blogging editing social media strategy social media management content creation content strategy content marketing editorial project management

Tools

Wordpress Buffer BuzzSumo CoSchedule Facebook Facebook Insights Instagram Pinterest Sprout Social Twitter Trello Snapchat LinkedIn Google Analytics

Interests

Industries I love

Ecommerce Education Entertainment Events Food Health & Wellness Philanthropy Professional Services Social Enterprise Travel

What I read

I love to keep up with social media, design, and travel blogs! When I dive into a great book, it's usually either 20th century American lit or something by an inspiring and hilarious lady (Amy Poehler, Tina Fey, Sophia Amoruso, Mindy Kaling...)

Side projects

I'm passionate about lifelong learning and am currently learning front end web development.

Ideal team

I've worked with teams large, small, remote, on-site. My favorite is a smaller team and a looser management style that fosters tons of free-flowing collaboration and ideas. But anytime I get to work with talented people, in any context, is a good day!