Ashley R.

  • Joined April 2016

I am a communications and public relations professional, specializing in written communications, media relations and social media.

  • Houston, TX, United States
Profile photo of Ashley Roberts
Ashley R.
Houston, TX, United States

Services

Categories

Public Relations Copywriting Social Media Strategy

Experience

Summary

I have developed and implemented strategic communications plans; garnered an array of both local and national media coverage; and created numerous forms of compelling communications materials–helping clients create a voice connect with their audience.

Work history

Self Emplyed
Freelance Communications Consultant
•Independent consultant offering communications services including effective writing, media relations and social media management to a number of clients
Manager of Communications and Development
Enhanced organization's brand identity by creating, developing and overseeing the annual communications and media strategy and by creating and/or approving printed materials and written communications
Assistant Account Manager
Created, edited and distributed press invitations, press releases and media advisories; pitched media, wrote talking points for executives, and coordinated client interviews, securing an abundance of print, radio and television broadcast media coverage
Public Relations Account Assistant
Conducted research and developed creative website content, blog posts, social media plans and scripts on behalf of non-profit, corporate and consumer clients

Portfolio

Houston Grand Opera's Madame Butterfly

In order to promote Houston Grand Opera's Madame Butterfly, I pitched, coordinated and ultimately, secured coverage on Houston's largest television network, Univision 45 for world-renowned opera star, Ana Maria Martinez.

Kayaking at Discovery Green

As a result of media pitching, I was able to secure live coverage with KPRC Channel 2's Ruben Galvan to increase knowledge and excitement about kayaking at Discovery Green.

Wings of the City

I wrote copy for web, blogs and social media, and also pitched Houston media outlets in order to secure coverage and create a buzz about Wings of the City at Discovery Green. This case study provides the details and results of my work.

Education

Accreditations

Master of Science- Public Relations
Bachelor of Arts- English; journalism

Skills

Skills

writing media relations public relations communications content creation social media strategy content strategy blogger relations blogging media monitoring

Tools

Cision Google Analytics Hootsuite Facebook Facebook Insights Instagram Twitter Wordpress iMovie Mailchimp Constant Contact Illustrator Powerpoint InDesign Photoshop

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 25hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Education Entertainment Food Media PR & Communications Philanthropy Travel

What I read

Forbes Magazine, PR Daily, USA Today, New York Times, CNN.com

Side projects

I have written poems, short stories and two short plays, which were performed at local churches.

Ideal team

For me, small-sized teams, freedom to express ideas, flexibility, and management that embraces and encourages open communication create an ideal work environment.