Profile photo of Ashley Saleem-west

Ashley S.

Average rate
  • Joined March 2019

Digital Designer - experience in UI and Web design

  • St Albans, UK
Profile photo of Ashley Saleem-west
Ashley S.
St Albans, UK



Design Development



Digital Design professional with experience in the ecommerce industry as well as in UX and UI design. I’ve worked on on the design for several web applications and been responsible for the wireframing, prototyping and UI design.

Work history

Freelance design
Freelance design
- Logo and banner design for BN Metrics - Designed the Prototype and wireframe for a Shopify web app - Created illustrated banners for a software development blog
Trinket Geek
Digital Designer
- Wrote custom HTML/CSS and JavaScript for the website’s front-end - Created artwork and animations for website banners, social media posts and emails - Retouched images for web and print including RGB/CMYK colour correction



UI Design

UI designs for mobile apps. These UI concepts are designed following strict grid systems and a focus on usability.


Web App Design

UI designs for an ecommerce analytics chart and a web app features in the Shopify app store. The analytics screen balances efficient use of space whilst prioritising a simple design that avoids visual clutter.


Logo Design

Custom logo deisigns for Trinket Geek , BN Metrics and PyLadies London. The PyLadies London logo is avariation of the standard PyLadieslogo with additional graphics thatplayfully mimic the British RoyalCoat of Arms using the Python logo colours


Website Design

Website design for Trinket Geek, an ecommerce website running on the Shopify platform. The mobile-first site design uses a two column layout as the default for mobile sizes with increasing resolutions and screen sizes in mind.


Infographic Design

An infographic created as part of a content marketing campaign for Trinket Geek. The infographic shows a time-line of home console and handheld hardware releases from Nintendo and breaks down hardware sales by region.




Limited working proficiency


Native or bilingual proficiency


UI design UX design Digital design design graphic design HTML web design app design


Photoshop Illustrator Sketch html CSS JavaScript InDesign Shopify After Effects Adobe XD


Not seeking work


  • Not specified