John C.

  • Joined November 2016

I am an experienced beverage industry professional living Bangkok. I specialise in distributor management and new product commercialisation

  • Bangkok

Services

Categories

Copywriting Development Marketing Strategy

Experience

Summary

My 20 years+ experience with the beverage category has been gain with companies such as Dairy Farmers and National Foods in Australia and Diageo across Asia Pacific. I have also consulted for other beverage companies, Bacardi, Fever Tree and ASM

Work history

JM Craig Spirits
Partner
Developer of flavored alcohol beverages- Developed a range of flavored ‘Moonshines” – I also provides consulting services to other beverage companies in the area of NPD, sales capability and distributor management
Aussie Farmers Direct - Online Fresh Food Retailer - Australia
General Manager
Leading the sales, franchise and warehouse operations. Developing business capability to facilitate expansion
McKinney Rogers International
Partner
Consulting PracticeManaging partner of South Asia Clients included Bacardi, Astro, Grohe, Microsoft, DBS, GE to develop strategy and execution plans to drive high performance
Moet Hennessy Diageo
Marketing Director
Marketing and Sales Capability development, Brand strategy formulation and execution
Diageo
Commercial Director

Education

Accreditations

University of Adelaide
MBA
University of Technology
B.Bus (Marketing)

Skills

Languages

English

Native or bilingual proficiency

Skills

brand strategy communications copywriting customer development lean startups marketing strategy product management product marketing product strategy public speaking

Tools

Campaign Monitor Facebook

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Advertising & Marketing Consumer Products Food Retail

What I read

Beverage/food journals

Ideal team

I can offer small to medium enterprises attempting to develop business in Asia,'boots on the ground' support to develop and execute their strategy