Profile photo of Andrea Wien

Andrea W.

Average rate
  • Joined September 2015

Senior content creator with eight years of experience working for NYC brands big and small.

  • New York, NY, United States
Profile photo of Andrea Wien
Andrea W.
New York, NY, United States



Content Social Media Copywriting Public Relations SEO



I started my career in PR before making the move to editorial and content writing. I've worked both in-house and for major NYC agencies, but now live in Sydney, Australia where I continue to freelance while launching my own business.

Work history

Creative Content Lead
As the lead, in-house creative content strategist, I helped Majestic completely rebrand and build a website tailored to a younger demographic. Also responsible for all sales collateral, email campaigns, monthly employee newsletters, etc.
In-house copy writing and brand strategy for clients including Vogue, Calvin Klein, TechCrunch, Current TV, Maybelline, Essie, Mott's Applesauce, 7UP, Sunkist and Dr Pepper.
Director of Content
In this role, I helped New Yorkers and visitors discover the city through unique, hand-crafted experiences.
New York Expert
I am currently the New York City expert for USA Today's travel site, 10Best. I report on the best things to do, see and eat in the Big Apple.
I helped to bring Thrillist to the Seattle market in 2010.


A selected body of my work

My portfolio is on my site. Please click through to view.



Ohio University
Bachelor of Science in Journalism



copywriting brand strategy content creation content curation content strategy social media strategy digital social media editorial content marketing


Wordpress Squarespace Google Analytics Facebook Advertising Twitter Facebook Instagram Photoshop Hootsuite Bitly Audacity Basecamp Canva Mailchimp YouTube


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 3-6 months


Industries I love

Education Entertainment Events Food Health & Wellness Kids & Parenting Professional Services Sports Travel

What I read

Medium, James Altucher, Tim Ferriss, Apartment Therapy, Girls Gone Child, Eater, Entrepreneur Magazine, Fortune, Time, Forbes, ESPN, Skift, LegalNomads

Side projects

I am currently working on launching a business around the gap year. I'm in the process of building a community of students who are either interested in taking a gap year, or have already completed a gap year.

Ideal team

I like teams with an opinion that are excited and engaged in what they're doing. Micromanagement isn't my jam -- give me a task list and I'll get it done like a rockstar. My favorite clients are passionate about their roles and brimming with ideas.