Profile photo of Bart De Pelsmaeker

Bart D.

Average rate
  • Joined January 2019

Product Manager / UX Researcher with a ton of experience in SaaS & agile software development. "Listen, think, build" is what I like to do.

  • Los Angeles, CA, USA
Profile photo of Bart De Pelsmaeker
Bart D.
Los Angeles, CA, USA

Worked with



Growth Strategy Design



Product management and user experience design for a SaaS design & publishing platform. Revamped user flows, completely revised existing interfaces, and added interface design for design tools, dashboards, settings panels, image libraries, and more.

Work history

Product Management / User Experience Design
Created audience personas, journey maps and information architecture for content strategy. Managed UX team and contributed to overall product vision and positioning.
Product Management / Product Marketing
Developed, organized and implemented content marketing and lead generation for a SaaS design & publishing platform. Created audience personas, journey maps and information architecture for content strategy. Managed UX team.
Agfa Graphics
Manager of Software Group
Leading a group of over 120 professionals in user research, product design, product management, development, and testing for a prepress workflow solution. Achieved >15% improvement in EBIT and >100% growth in new business.
IBM Software Group
Marketing Manager
Responsible for user research, creating personas, and conceptualizing and implementing innovative product campaigns in Europe and the USA.
User Researcher
Qualitative user research and product design for a video-on-demand platform.


Building domain authority in a B2B niche from zero to page 1

The Readz domain has page 1 rankings on multiple pain-point keywords. SEO strategy and execution from keyword research to writing articles, publishing and tagging was all done by me.

Screen shot 2019 01 09 at 4.10.42 pm

Ranking a new domain in B2C on page 1 keywords in less than 1 year.

This B2C domain was started and in less than 12 months I created some first page rankings. This was a testing ground for some Brian Dean tactics, and with little time and effort.



University of Virginia, Darden School of Business
Digital Product Management
Massachusetts Institute of Technology, Computer Science and Artificial Intelligence Laboratory
Human-computer Interaction for UX Design
Norman/Nielsen Group
UX Certificate
University of Brussels, Solvay School
Commercial Engineer




Native or bilingual proficiency


Native or bilingual proficiency


customer development design product management product strategy


Seeking work


  • Available during business hours and weekends


  • Can work 40hrs per week
  • Can commit to 6 months to 1 year


Industries I love

Advertising & Marketing Ecommerce Health & Wellness Tech