Profile photo of Becky Hayes

Becky Hayes

Average rate
$40/hour
  • Featured
  • Joined August 2015

A highly motivated, creative and ambitious individual, with over ten years marketing experience delivering results for big brands and SMEs

  • London, United Kingdom
Profile photo of Becky Hayes
Becky Hayes
London, United Kingdom

Worked with

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 28hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Content Social Media SEO Public Relations Growth

Experience

Summary

I'm a marketing professional with ten+ years experience working agency-side (clients including: Puma, Ray-Ban, Bacardi, T-Mobile, JD Sports, Merrell, Standard Chartered Bank, BetFair and many more) & in-house (AstraZeneca, Westfield London).

Work history

Marketing Director
Marketing director for creative tourism start-up. My role included development and activation of marketing strategy to launch the brand in multiple territories including Buenos Aires, London and Barcelona. Activations included social media, PR and events
Account Director
Developing and activating sports and entertainment campaigns for one of the UK's top independent agencies. Campaigns included integrated digital, PR and experiential activations for brands including T-Mobile, Bacardi, Puma, Standard Chartered and Yamaha.
Freelance Marketing Project Manager
Freelance events project manager working across both London sites, project managing the production and marketing of on-site events over key periods including Olympic Summer 2012 and Christmas 2012. Included social media and event project management
Account Manager
PR and press office Account Manager for T-Mobile's sponsorship of the T-Mobile team. Generated positive media value worth over £5,000,000 across TV, national newspaper, consumer, and specialist media
PR and Communications Assistant
Supported press office and internal communications director in managing press relations. Writing press releases, writing and editing content for intranet, project managing internal comms events, editing and writing articles for internal magazine.
Digital Project Manager
Digital Account Director and Project Manager working on social media, SEO and creative campaigns for leisure and lifestyle campaigns such as Argento Wine, Fierro Hotel, Uco, iLatina, Restorando and many more
Account Director
Worked as Account Director on a music marketing activation that aimed to generate awareness of Puma's music heritage via a series of live Nation new music sponsorships and activations. Incorporated digital and social media
Barcardi Martini
Account Director
Account director for Bacardi's student brand manager programme. Responsibilities included: strategy development, social media, experiential, PR campaign and management of ambassadors,

Skills

Skills

digital marketing public relations community management copywriting SEO brand strategy media relations social media Event management content marketing

Tools

Facebook Facebook Advertising Google AdWords Google Analytics Twitter Cision Wordpress Google Docs Squarespace Tweetdeck Instagram Powerpoint Adobe Creative Suite Slack LinkedIn

Interests

Industries I love

Advertising & Marketing

What I read

Wired, Behance, MOZ, Mashable, Hubspot, Fast Company, Entrepreneur

Side projects

London Marathon, Photography Buenos Aires photography collective, Foto Ruta Creative Tourism project, Techo Para Mi Pais Charity, Fierro Hotel Marketing Project, Graffiti Mundo Street Art Collective