Profile photo of Bryan Hyde

Bryan H.

Average rate
$150/hour
  • Featured
  • Joined July 2016

Digital marketing, project management, demand generation & lead nurturing. Significant experience - ecommerce, startups & change management.

  • Tampa, FL, United States
Profile photo of Bryan Hyde
Bryan H.
Tampa, FL, United States

Worked with

Services

Categories

Growth Paid Advertising SEO Email Social Media

Experience

Summary

Demonstrated abilities in building, restructuring and leading digital marketing programs to produce measurable results via Facebook advertising, PPC, SEO, email & content marketing. I take pride in lowering CPA, increasing LTV and increasing sales.

Work history

VP, Digital Marketing
Proactively working hand in hand with the development team to integrate full-stack marketing infrastructure into web applications from planning to production. Executing demand generation and lead nurturing campaigns for these builds thereafter.
VP, Digital Marketing
Lead the agency's marketing team for a range of clients. Creating value through demand generation (paid search & social), content marketing campaigns, technical on & offsite SEO campaigns and email marketing campaigns.
VP of Marketing
Developed Discount Park and Ride's marketing program & strategy. Leading a team in the implementation of cross-channel marketing campaigns to drastically lower CPA & drive sales to help position the company for acquisition.
Director of Digital Strategy
Responsible for multi-channel ecommerce company's digital marketing program. Managed both in-house staff & outside vendors on the execution & optimization of SEO, PPC, email marketing, content marketing & social media campaigns.

Portfolio

InstantKegs.com - Custom Ecommerce Website & Lead Generation

Project Lead - managing a team of 6 we developed a custom eCommerce platform to streamline the keg buying, financing & leasing process (from days to minutes). Paid campaigns + lead nurturing (via email marketing) to generate a x10 ROI on leads/direct sales to ad spend.

Can Can Concealment - Multi-Channel Ecommerce Marketing

Developed new website architecture and onsite SEO, multi-channel inventory management system & new website design focusing on conversion rate optimization. Integrated email marketing & organic social media campaigns.

Jabil Circuit - Content Development & Marketing

Thought leadership content development and syndication to work in tandem with the marketing departments other cross channel marketing iniatives.

FotoPromos - Direct Sales Through Paid Digital Advertising

Direct B2C Facebook advertising, Google PPC & display advertising and remarketing - established a CPA of $4.70 with an average purchase value (APV) of $99 generating a 900% ROI on campaigns. Accomplished through hyper segmentation and user behavior remarketing.

Big Storm Brewing - Rebranding, Email Marketing & Social Media Marketing

Project Lead - managing a team of 7 we worked with FL's fastest growing craft brewery to build them a brand & online presence that would scale with their sales growth. Created new branding, website, email & social media marketing programs. 300% increase in following - 500% increase in engagement.

Education

Accreditations

BA in Marketing
Google AdWords - Advanced Search
Google Adwords - Basic & Advanced Mobile
Google Adwords - Fundamentals

Skills

Skills

advertising conversion rate optimization customer segmentation website audits SEM social media marketing content marketing digital marketing ecommerce product marketing

Tools

Facebook Advertising Facebook Power Editor Facebook Insights Google AdWords Google Analytics Instagram Mailchimp Constant Contact Mixpanel Optimizely Pinterest Shopify Raven Tools Screaming Frog Unbounce

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 10hrs per week
  • Can commit to 1-3 months

Interests

Industries I love

Advertising & Marketing Banking & Finance Consumer Products Ecommerce Education Health & Wellness Social Enterprise Travel Venture Capital

What I read

Searchengineland - blog
Aimclear - blog
PPC Hero - blog
White Shark media - blog
TechCrunch
Reddit

Ideal team

I like working with collaborative, motivated teams that are ambitious, but pragmatic. In my experience keeping communications and goals structured has lead to the best results. I also enjoy working with teams that have good cross department communication.