Bianca B.

  • Joined July 2016

Copywriter, editor and content strategist with 9+ years experience working with brands that range from startups to Fortune 500 companies.

  • Vancouver, BC, Canada
Profile photo of Bianca Bartz
Bianca B.
Vancouver, BC, Canada

Worked with

Services

Categories

Copywriting Content Strategy Marketing Public Relations

Experience

Summary

I've been working as a copywriter, editor, content marketer and communications strategist for 9+ years, working with clients that range from startups to well-known brands, and doing everything from web copy to blog posts, to holistic communication plans.

Work history

Rebrand Support & Brand Publication Strategy
Helped Rise rebrand from Paysavvy through a comprehensive internal and external communications plan. I also built and implemented a strategy for a thought leadership publication (HRisDead.com).
Copy Editing
Ongoing copywriting and editing support for website copy, newsletters, blog posts, presentations, and other communication materials.
Blogging
Wrote a series of articles for Herschel's lifestyle blog, which included story angle conceptualization, research, copywriting, and image sourcing.
Copywriting, Editing, and SEO Copywriting
I've worked with Sotheby's regularly over the last 5 years, providing SEO website copy and blog posts, as well as copywriting and editing for some of their sub-brands.
Brand DNA & Key Messaging
Provided brand identity and key message support as the company considered its position in the marketplace, and developed copy for word art for their newest store.
Digital Marketing Director
Headed up communications and marketing, which included copywriting, social media management, PR and investor relations, newsletter management, and running the company blog.
Chief Marketing Officer
Acted as Chief Marketing Officer in 2013, overseeing marketing, external communications, PR, and thought leadership.
Senior Editor & Team Leader
Wrote over 5,000 articles that received 68 million+ views, edited over 30,000 articles, managed a community of hundreds of global writers, and trained and managed an in-house editorial team.

Portfolio

What Basecamps’ CEO taught me about burnout, simplicity, and saying no

I had the chance to jump on a call with Jason Fried when I interviewed him for HR is Dead. It gave me the opportunity to dive deeper into some of his philosophies — what interested me most were his thoughts on the glorification of burnout and his belief that 40 hours a week is plenty.

Tea Tree 101 : Everything you need to know.

This was a content marketing piece for Vitruvi featuring a deep-dive into the history, properties, and modern uses of tea tree oil, one of the products sold by the essential oils company.

The Correlation Between Success & Responsiveness

Editorial piece for MEZZI's lifestyle blog, the COUP. Preview: "On a crisp fall day about two years ago, I was sitting in the office of the VC firm I’d just started working at when I got an email response so quickly that I assumed it must have been an autoresponder."

Education

Accreditations

Royal Roads University
BA in Professional Communication
Southern Alberta Institute of Technology
Journalism Diploma

Skills

Skills

blogging communications brand strategy content creation content marketing content strategy copywriting corporate communications editing journalism

Tools

Basecamp Buffer Canva Facebook Facebook Advertising Facebook Insights Google Analytics Hootsuite InDesign Instagram LinkedIn Mailchimp Wordpress Squarespace Twitter

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Banking & Finance Ecommerce Health & Wellness PR & Communications Professional Services Social Enterprise Tech Travel Venture Capital

What I read

Medium, Fast Company, and a lot of non-fiction books on business, marketing, and psychology.

Side projects

I regularly offer my services pro bono to non-profits and charities, which have included Fuck Cancer, RAW Beauty Talks, and Prostate Cancer Canada.

Ideal team

I love helping clients of all sizes convey they're uniqueness in a concise and compelling way. I also enjoy working with clients who have a general vision, but need a more concrete strategy and execution support.