Brian Riback

  • Joined October 2015

A marketing technologist with a proven, self-built playbook to accelerate ROI for startup and Fortune 500 companies.

  • Mahwah, NJ, United States
Profile photo of Brian Riback
Brian Riback
Mahwah, NJ, United States

Worked with

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years

Services

Categories

Strategy Design Marketing Email Development

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Brian's amazing. I highly recommend him to any company looking to amp their email and outbound marketing in general. He has my highest recommendation.

Experience

Summary

I have 17 years of experience building and launching channel marketing campaigns for national companies. My approach is founded in upstream marketing and the belief that to enhance consumer engagement, you must first truly understand a brand’s story.

CloudPeep clients

Email Marketer
Jan 2016 to Jul 2017
Pre-work on a customer conversion strategy
Dec 2015 to Mar 2016
Email Marketer
Oct 2015 to Dec 2015

Work history

Marketing Technologist
Owner and operator of this consultancy serving cross-industry clients with enhancements to holistic marketing strategies. Achievements include execution of ROI-focused email campaigns and creation of unique story blueprints for national companies.
Marketing Specialist
Directed team of 4 in execution of daily e-marketing operations. Created multiple touch-point experiences for demographic of young, multilingual and senior citizen populations. Drove 40% increase in mobile app downloads and $125K in cost savings.
Account Supervisor
Developed and launched multi-channel marketing campaigns. Worked with project managers to define scope, cost, quality and timeline requirements. Clients included Disney Theme Parks, Genworth Financial, Prudential and more.
Account Manager
Set up, tested and deployed e-mail campaigns. Handled roster of high-profile clients. Delivered ongoing training on technology to clients. Created customer segments and leveraged data for list segmentation and campaign performance audits.
Marketing Specialist
Spearheaded e-mail marketing initiatives and behavioral profiling of both business and consumer customers. Worked closely with clients to gather and apply requirements into actionable marketing strategies. Tracked all results for future planning.
Account Executive
Increased revenue growth through sales, business development, client prospecting and relationship building. Specialized in banner and web-based ads. Built critical marketing documentation for small and major events.

Portfolio

Universal lg

Supporting an Educational Promotion

Building this site was both educational and fun, but the challenges were great. Not only did this require several consultations with legal departments as it pertained to language & positioning towards minors, the sponsor of the sweepstakes was also extremely specific about design & copy restrictions

Ecommerce 1 lg

Building a Modern E-commerce Platform

Research and development were required, as the database feeding the products and pricing was a flat file system. We had to create over 2,000 unique product codes, while applying the logic to write these unique values to the database when sold.

Promo lg

Developing a Sweepstakes Platform

Proprietary SaaS platform, built from the ground up. This system introduced real-time data validation tools, while also scrubbing the existing database of well over 50,000 records to ensure data was clean & accurate once appended to a user's profile.

Scratch1

Developing an interactive, mobile sweepstakes

The most lucrative effort I ever executed was this responsive scratch game which uses html5 and real-time data validation. This promotion secured a contract renewal with the client and increased its value by over 18% from the previous year.

Avis lg

Market Analysis in T&E

We saw that business professionals tend to travel to the same cities at the same times each year. We concluded that they were visiting vendors and clients quarterly, which allowed us to use relevant, 1:1 messaging. The same 20% off deal was sent to each customer, tailored to their specific needs.

Disney maps

A multichannel effort, leveraging dynamic content and messaging

The most successful marketing efforts ensure relevant messaging while offering a unique experience to customers. We achieved both in this multichannel effort by incorporating a unique online experience that allowed customers to create their ideal itinerary of rides, attractions, dining, and more.

Education

Accreditations

Ramapo College of New Jersey
BA: Fine Arts- Business of Music

Skills

Skills

Innovation product strategy Product Management email marketing content marketing growth hacking multichannel data

Tools

Office Photoshop Illustrator HTML php Zeta Cheetahmail edialog Google Gmail Mailchimp

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Media Music PR & Communications Professional Services Tech Venture Capital

What I read

Harvard Business Review, Entrepreneur, Inc., Emailonacid Blog.

Side projects

I have been in a band for over 20 years. As lead singer, I have enjoyed playing live shows and recording our own album back in 2005.

Ideal team

My ideal team is made up of likeminded professionals who share in an unyielding dedication to success. They are also funny, flexible and ready to hit the ground running.