Brittnee Anderson

  • Joined June 2015

I help brands drive growth through creative, data-driven marketing strategies.

  • New York, NY, United States
Profile photo of Brittnee Anderson
Brittnee Anderson
New York, NY, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 20hrs per week

Services

Categories

Copywriting Paid Advertising Content Marketing Strategy

Experience

Summary

I've developed and executed creative, data-driven marketing strategies for brands like Sephora, Equinox and ESSENCE. Now I help small and medium-sized startups and emerging brands market and scale their business.

Work history

Marketing Coordinator
Integrated marketing for 38 clubs in Equinox's Northeast region, including strategy development and localization of paid and organic digital media, partnerships and events, print (magazines, direct mail) and email.
Public Relations Assistant
Manage press-driving efforts (editor events, pitching, influencer programs) for 20+ US + CAN initiatives including stores, brand launches (Marc Jacobs Beauty, Formula X, Elizabeth & James Nirvana), Beauty Insider, and more.
Essence BeautyBox (Time Inc.)
Marketing Manager
Led 360-marketing strategy for a new brand. Grew subscriber base by 460% (from 5K to 28K) in 10 months through paid media (social, search, display), email, partnerships (online & offline), influencer programs and experiential/events.
Marketing Manager
I create and implement 360 marketing strategies, develop new ways to drive web traffic + increase sales and conversion, create and execute social media strategies, and track/report metrics against KPIs for emerging lifestyle, spirit and fashion brands.

Education

Accreditations

Syracuse University
Bachelor of Science, Public Relations

Skills

Skills

brand strategy digital marketing influencer outreach growth hacking paid social partnerships branding

Tools

Facebook Power Editor Google AdWords Google Analytics Omniture Outbrain Asana Facebook Advertising Hootsuite

Interests

What I read

Professional: Glossy.co and a host of trade publications. Personally, this week I'm reading: 'The 5 Love Languages' and 'Remembering The Things I Drank To Forget'

Side projects

This year, I launched MelaninMuses.com; a website that interviews black and brown women in business. Last year, I launched a 501(c)(3) organization called Harlem Girls Cheer. I also moonlight as a DJ.