Caitlin O.

  • Joined September 2017

Caitlin is an experienced online course producer, social media consultant, editor and marketing professional.

  • Boulder, CO, United States
Profile photo of Caitlin Oriel
Caitlin O.
Boulder, CO, United States

Worked with

Services

Categories

Social Media Admin Community Development Growth

Experience

Summary

Experienced online course producer, social media consultant, editor and marketing professional with expertise in
the mindfulness, yoga and spirituality spaces.

Work history

Director of eLearning
I am the head of Elephant Journal’s virtual training school, Elephant Academy. Elephant Academy teaches the next generation of digital communicators to impact and grow their online communities. I serve as the project manager for a team of 7 employees.
Community Manager and Editor
I am a lead Community Manager for Elephant Journal's Facebook and Instagram communities. I direct and execute new social media strategies based on trends in the evolving space of online publishing. I recruit, edit and publish mission-appropriate content.
Media Ambassador
I am the branding and marketing consultant and event planner for Earth Ways Yoga. I also serve as the event planner for local and national events.
Yoga Teacher
Earth Ways Yoga, Vinyasa, and Yin teacher.
Yoga Teacher
Earth Ways Yoga, Vinyasa, and Yin teacher.
Program Manager
Online learning course manager and chief community facilitator. Hanuman Academy provides online coursework in yoga philosophy and yoga alignment.
KTM Energy Services, Inc.
Analyst
Generated natural gas usage and futures pricing reports for clients. Coordinated natural gas scheduling and nominations. Managed the database of natural gas usage and pricing records. Conducted research on new natural gas technologies.
City of Boulder Parks and Recreation
Manager on Duty
Served as on-site manager of customer service and facility operations.

Reviews and references

References

Kelly Kessen

Caitlin has been an incredible asset to our team at Earth Ways Yoga. She is extremely organized and keeps us on track with our goals. She has done an amazing job with our marketing, design, and social media presence. She has expansive vision yet is also very detailed and focused, with a keen eye for places we can be more productive, efficient and successful. I can't say enough about Caitlin, she has a kind heart, treats others with respect and care, and remains strong and calm under stress.

Dave Rogers

I am Caitlin Oriel's manager for the overhaul and redesign of our online learning platform and it is with confidence that I can endorse Caitlin's capabilities as both a project manager and a marketing manager. Caitlin has an excellent ability to see the end goal, break the path down into small digestible pieces, delegate tasks and do an exceptional amount of heavy lifting herself. Caitlin's stack includes writing/editing through both a journalistic and marketing lens – highly useful.

Portfolio

Portfolio of 2016-2017 Projects

A sample portfolio for Caitlin Oriel of marketing and content creation work for Elephant Journal, Earth Ways Yoga™.

Education

Accreditations

Bachelor of Arts Growth and Structure of Cities
University of Colorado Boulder
Post baccalaureate Coursework in Integrative Physiology (non-degree)
University of California Berkeley
General Coursework (non-degree)
Université Paris X Nanterre
Urban Planning (non-degree)

Skills

Languages

French

Elementary proficiency

English

Native or bilingual proficiency

Skills

brand strategy community building communications influencer outreach conversion rate optimization growth hacking lead generation lead nurturing social media strategy social media management

Tools

Bitly Campaign Monitor Facebook Facebook Advertising Facebook Insights Instagram Squarespace Canva Zapier Streak Infusion Soft Instapage Google Analytics Wordpress Excel

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Education Events Food Health & Wellness Media Social Enterprise Tech

What I read

Small Giants, The New Yorker, The New York Times, The 15 Commitments of Conscious Leadership, The School of Greatness Podcast, anything by Chris Guillebeau and Brené Brown

Side projects

I am the Marketing and PR Manager for Earth Ways Yoga™. Earth Ways Yoga is a new style of yoga spreading across North America (we're currently in California, Colorado, and Canada). I've been a key part of business decisions to drive growth.

Ideal team

I love team-centric projects and working together on tasks by bringing my strengths to the project and collaborated with others. I'm a natural project leader. I want to work for people who wanted to do good for the world.