Caitlin Patek

  • Joined March 2015

Specializing in content creation, social media campaigns, social research/analytics, social selling, industry & community trends/monitoring.

  • Milwaukee, WI, United States
Profile photo of Caitlin Patek
Caitlin Patek
Milwaukee, WI, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week

Services

Categories

Social Media Community Growth Content Marketing

Experience

Summary

4+ years experience in social media marketing within the manufacturing, finance, tech, IT and cloud software industries.

Work history

Social Media Manager
Created engaging content for social channels and online communities in alignment with brand, digital strategy and business objectives. Social channel follower increases between 2014 and 2015 as follows: Twitter 55%, Facebook 110%, Linkedin 79%.
CorvisaCloud
Social Media Coordinator
Developed unique social strategies for multiple corporate brands, including recommendations for messaging points, frequency of posting and cross- promotional suggestions while accounting for needs and interests of various external audiences.

Portfolio

Weekly Posting Themes

I created a social media posting agenda with weekly themes for the Corvisa audience that kept readers coming back. Attached is an example of "Tip Tuesday", which was one of my favorite posting days. I used a custom bit.ly that was tied to my Pardot campaign so I could track clicks and prospects.

Blogging

I specialize in writing blogs for various different industries that creates weekly, engaging content.

Webinar Live Tweeting

Handled questions that came through via social media during webinars, and posted live-tweets in conjunction with webinar content to social media channels during the event.

Education

Accreditations

University of Wisconsin - Milwaukee
Bachelor of Business Administration, Marketing

Skills

Skills

digital marketing marketing strategy social media marketing community management social selling data analysis

Tools

Sprout Social Pardot Facebook Twitter LinkedIn Google Analytics Snapchat Pinterest Instagram SlideShare

Interests

Industries I love

Banking & Finance Consumer Products Education Food Tech Travel

What I read

The Community Roundtable Blog, Sprout Social Blog, Zendesk Blog, Apartment Therapy, Cupcakes and Cashmere, Young House Love

Side projects

DIY home improvement projects, event planning, networking events