Sally F.

  • Joined January 2016

An Australian communications professional with a background in financial PR and corporate communications. I hold a Masters in strategic PR.

  • Amsterdam, Netherlands
Profile photo of Sally Field
Sally F.
Amsterdam, Netherlands



Social Media Email Copywriting Content Public Relations



After graduating from my Masters, I began working for a financial PR agency in Sydney, Australia. I then moved to Holland where I began working in-house in the corporate communications team at an ethical investment fund.

Work history

External Communications and PR Advisor
Oikocredit is an ethical investor, with around € 1 billion under management. As a member of the head office’s corporate communications team, my role is to profile Oikocredit, its management and its investments.
Westbrook Financial Communications
Media and Investor Relations Advisor
Our focus was on advising companies on strategic communication with the media, investors and the investment community. My role involved drafting communications material such as press releases, stock exchange announcements, annual reports and website copy.


InFocus Sheet - Rio's Fashion Forward Approach

This was a 2 pager that I wrote about my company's client in Brazil. The information sheet was for an external audience, to showcase the work the company did, and the impact it had on the lives of low-income earners in Brazil.

Quarterly newsleter

This is a quarterly newsletter that I wrote at the end of 2015. I conducted the interviews and wrote all the copy for this edition. The newsletter had an equity theme, featuring interviews and news items about management and investments.

Full Year Results Press Release

This was a financial press release for my company's full year results.



University of Sydney
Master of Strategic Public Relations



social media copywriting editing newsletters press releases corporate communications annual reports website copy reporting


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Not seeking work


  • Available evenings and weekends


  • Can work 10hrs per week
  • Can commit to 1+ years


Industries I love

Banking & Finance Consumer Products Health & Wellness PR & Communications Philanthropy Social Enterprise Venture Capital

What I read

I'm very interested in health, reading Women's Health Magazine and following various health bloggers such as Cassey Ho and Joe Wicks. I also love reading travel blogs, following 12hrs and Manger.

Side projects

I created my own freelance communications company at the end of last year, and have been building up my own company and set of clients since (it's still a work in progress).

Ideal team

I like small teams that are international. I've worked with people from all over the world, and love getting to know different styles of working and cultural norms. I love openness, transparency and a can-do attitude.