Profile photo of Carla Mitchell

Carla M.

Average rate
$80/hour
  • Joined August 2016

Communications consultant with a holistic background in communications, public relations and marketing.

  • Vancouver, BC, Canada
Profile photo of Carla Mitchell
Carla M.
Vancouver, BC, Canada

Services

Categories

Content Copywriting Public Relations Strategy

Experience

Summary

As a generalist, I've created, planned & executed campaigns for clients ranging from global corporations to start-ups. From strategy development to content creation, I work with clients to identify the most effective tactics to accomplish business goals.

Work history

Communications Consultant
FrontFundr is an innovative financial technology platform that bridges the gap between investors and early-stage businesses—creating a new capital market. Work includes overall marketing strategy, copywriting, media relations. Client through Brand Hinge.
Optometry Giving Sight
Content Manager + Proposal Writer
Create and manage content for all digital channels. Identify and write articles and blog posts. Manage website, social media channels and digital communications. Write donor solicitation packages.
Online Communications
Develop strategy for the online communications platforms of the First Nations band. Institute and manage social media accounts and online media centre; develop website copy; create shareable content for online channels.
Event Manager + Communications Support
Coordinate Canadian market launch of Biotrue. Execute outreach campaign to trade & consumer media and the plan and implement nationwide educational speaking tour attended by optometrists and eye health professionals for CE credits. Client through Edelman.
Brand Development & Copywriter
Develop messaging and branding for the marketing solutions company. Create website copy and brochure copy to reflect brand messaging.

Portfolio

Website Copy

Sample website copy for Market One Media Group, including message development.

Cm work sample   studio records backgrounder

Media Backgrounder

Backgrounder created to supplement media relations program to support launch.

Media Release

Media release created for media relations program announcing partnership of Trump International Hotel Vancouver and Rolls-Royce Motor Cars.

Cm work sample   station square blog

Blog Post

Blog post created to support online communications and sales initiatives for real estate complex Station Square.

Education

Accreditations

University of Alberta
Bachelor of Arts; Major in Sociology, Minor in Spanish
Grant Macewan College
Public Relations Diploma Program

Skills

Skills

Copywriting brand strategy communications branding content creation content curation content marketing content strategy editing social media strategy

Tools

Microsoft Word Excel Powerpoint Wordpress Squarespace Facebook Advertising Twitter Advertising Cision Bitly Google Analytics Hootsuite LinkedIn Slack Google Drive Asana

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 25hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Medtech Social Enterprise Sports Travel Venture Capital