Profile photo of Carmella Lanni

Carmella Lanni

Average rate
  • Joined January 2015

A vegan gal working in ecommerce & building community through content, social media and plants!

  • New York, NY, United States
Profile photo of Carmella Lanni
Carmella Lanni
New York, NY, United States


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 6 months to 1 year



Content Social Media Copywriting Email Paid Advertising



I have over 10 years of experience in digital marketing. My career has focused on e-commerce and content marketing with concentration on building community & brand awareness.

Work history

E-Commerce Specialist
Manage site operations and marketing for Moleskine's e-commerce business for U.S. and Canada. Responsibilities included: - Develop and manage content for the site and marketing campaigns - Manage third-party relationships with SEM/SEO & development
Marketing Consultant (Short-Term)
Short-term project to build social media strategy for event-based food service in the NYC-area. Responsibilities included - Create content for social media and email marketing - Develop engagement strategy for online & offline events
Global eCommerce Analyst
Supported global e-commerce teams in 7 markets by providing operations guides, writing best practices and acting as a representative on technology projects.



M.S. Management & Systems - Strategy & Leadership
Graduate Certificate - Core Business Competencies
B.A. Psychology



Ecommerce content marketing social media blogging blogger outreach writing Twitter Facebook community building


Basecamp Trello Photoshop Google Analytics Google AdWords Hootsuite Buffer Mailchimp Canva


Industries I love

Animals & Pets Consumer Products Ecommerce

What I read

Internet Retailer, eMarketer, VegNews, One Green Planet, etc.

Side projects

I'm a vegan lifestyle blogger, writer, community organizer ( Some of my projects have included social media management for small, vegan brands, hosting 2 weekly Twitter chats and creating content, both visual and text.