Profile photo of Carmella Lanni

Carmella L.

Average rate
  • Joined January 2015

A vegan gal working in ecommerce & building community through content, social media and plants!

  • New York, NY, United States
Profile photo of Carmella Lanni
Carmella L.
New York, NY, United States



Content Social Media Copywriting Email Paid Advertising



I have over 10 years of experience in digital marketing. My career has focused on e-commerce and content marketing with concentration on building community & brand awareness.

Work history

E-Commerce Specialist
Manage site operations and marketing for Moleskine's e-commerce business for U.S. and Canada. Responsibilities included: - Develop and manage content for the site and marketing campaigns - Manage third-party relationships with SEM/SEO & development
Marketing Consultant (Short-Term)
Short-term project to build social media strategy for event-based food service in the NYC-area. Responsibilities included - Create content for social media and email marketing - Develop engagement strategy for online & offline events
Global eCommerce Analyst
Supported global e-commerce teams in 7 markets by providing operations guides, writing best practices and acting as a representative on technology projects.



M.S. Management & Systems - Strategy & Leadership
Graduate Certificate - Core Business Competencies
B.A. Psychology



Ecommerce content marketing social media blogging blogger outreach writing Twitter Facebook community building


Basecamp Trello Photoshop Google Analytics Google AdWords Hootsuite Buffer Mailchimp Canva


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 6 months to 1 year


Industries I love

Animals & Pets Consumer Products Ecommerce

What I read

Internet Retailer, eMarketer, VegNews, One Green Planet, etc.

Side projects

I'm a vegan lifestyle blogger, writer, community organizer ( Some of my projects have included social media management for small, vegan brands, hosting 2 weekly Twitter chats and creating content, both visual and text.