Caroline K.

  • Joined November 2016

Seasoned brand marketing and communications strategist focused on mission-driven founder and CXO thought leadership and storytelling.

  • San Francisco, CA, United States
Profile photo of Caroline Kawashima
Caroline K.
San Francisco, CA, United States

Services

Categories

Marketing Public Relations Strategy Social Media Content

Experience

Summary

After years working with F500 CXOs to startup founders, I help innovators create authentic, meaningful and own-able brand and communications strategies to drive their entire business. I believe storytelling is data with a soul.

Work history

Principal
Independent brand marketing and communications consultant focused on mission-driven entrepreneurs changing the world. Services include corporate and executive branding, positioning and messaging, storytelling and thought leadership campaigns and content.
Marketing & Communications Director
Marketing, brand and communications strategy development for women's inspiration lab and co-working space. Lead all membership recruitment campaigns, produce panel events, manage community partnerships, founder's speaking program and media relations.
Babel PR
Executive Vice President
U.S. market PR campaign lead for London-based B2B tech boutique firm specializing in telco/wireless, mobile, digital commerce, adtech, marketing tech and cybersecurity. Clients included Intercede, Mobeewave, Fastback Networks, MailChannels and Beamly.
Golin
Senior VIce President & Technology Lead
SF technology practice lead. Senior client relationship manager and media strategist for enterprise clients including Equinix (datacenters), Quantum Corp., Cambian Networks and corporate clients including McGladry and Accuweather. Served as interim SF GM.
Bite Communications
Vice President
Senior client relationship manager and media strategist for enterprise clients Sybase/SAP, HP and startups including Playfish (social gaming on Facebook).
Racepoint Group
Senior Vice President
Senior client relationship lead and media strategist for enterprise client ARM and startups including BlogHer, Symyx (outsourced research), Digg and Cataphora (predictive analytics). Cleantech and social media lead in SF.
Autodesk
Global Corporate Communications Director
Led Autodesk's global communications team, including corporate PR and oversight of product PR team. Directly managed executive communications for Chair Carol Bartz and CEO Carl Bass, CFO Al Castino and EVP of Worldwide Field Marketing & Sales Ken Bado.
Edelman
Senior Vice President
Senior client relationship lead and media strategist for corporate clients including Charles Schwab, Charles Schwab Bank, Longs Drugs (now CVS), Microsoft, Green Dot. Directly managed Charles Schwab EVP Carrie Schwab Pomeranz and CMO Richard Musci.

Education

Accreditations

University of Southern California
B.A. Journalism/Public Relations
University of Southern California
B.A. East Asian Languages & Cultures/Japanese

Skills

Languages

Japanese

Limited working proficiency

Skills

brand strategy communications content strategy corporate communications public relations marketing strategy social media strategy event management community building influencer outreach

Tools

Basecamp Canva Cision Eventbrite Facebook Hootsuite LinkedIn Powerpoint PRWeb Slack SlideShare Squarespace Tweetdeck Twitter Instagram

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months