Profile photo of Caroline Lips

Caroline L.

Average rate
$100/hour
  • Joined October 2017

Award-winning digital marketing and brand consultant, I have over 14 years experience in fashion retail, travel and consumer brand growth

  • Marbella, Spain
Profile photo of Caroline Lips
Caroline L.
Marbella, Spain

Services

Categories

Strategy Content Paid Advertising Marketing Copywriting

Experience

Summary

My career has included in-house senior digital and E-Commerce roles at Speedo International, Dorothy Perkins.com,La Senza, Staysure and more recently helping startups with digital and brand strategy.

Work history

Consultant: Start up Growth and Marketing
Repositioned the brand and relaunched the website for MVP and initial marketing push. Developed on going strategy and marketing plan.
Marketing Director
Set up and managed a team of 15 direct reports to catapult Staysure's digital offering. I grew the online business by over 40% and overall sales by 20%, and took the brand through a comprehensive brand refresh.
E Commerce Marketing Manager
International E commerce manager for Dorothy Perkins, managing PPC, affiliates and SEO marketing for the brand in the UK, France, Germany and Asia. Worked in a fast paced retail trading environment, highly measured on results and performance/ ROI.

Education

Accreditations

UMIST
MSc International Fashion Retailing
University of Portsmouth
BA Hons Applied Languages

Skills

Languages

Spanish

Full professional proficiency

English

Native or bilingual proficiency

French

Professional working proficiency

Skills

copywriting data analysis budget management marketing strategy brand strategy brandng retail ecommerce

Tools

Convert kit Basecamp Facebook Advertising Google AdWords Mailchimp

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year