Profile photo of Carolyn McHale

Carolyn M.

Average rate
$85/hour
  • Payable
  • Joined July 2016

Designer (print & web) 20+ years, specializes in logos/branding, web/print integration, UI/UX, WordPress websites, presentations/pitch decks

  • Boulder, CO, United States
Profile photo of Carolyn McHale
Carolyn M.
Boulder, CO, United States

Worked with

Services

Categories

Design Development Strategy Marketing Growth

Experience

Summary

Art Director / Graphic Designer / Web Developer with 20+ years of experience specializing in logos / brand ID, UI / UX and integration of print and web. Since 1996 I've managed a small team of creatives and developers through my company, Boldface Design.

CloudPeep clients

CrowdSparks Entertainment Logo
Jul 2017 to Dec 2017
Graphic Design / Images For Website / Infographic
Oct 2016 to Aug 2017
Website Redesign
Aug 2016 to Aug 2017

Work history

Art Director / Graphic Designer / Web Developer
As Owner and Art Director I manage a small team of creatives and design for print and web. I specialize in brand ID across media including logos, web design and UI / UX. I've worked for industries ranging from finance to health & wellness and new tech.
Walcoff & Associates
Graphic Designer / Web Designer
Designed logos, print collateral and websites for a largely Federal Government audience including Departments of Education, Transportation and the EPA. Created for a variety of audiences and produced bilingual pieces in multiple languages.
Software AG
Graphic Designer

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Carolyn did a fantastic job for us on our logo. She is a great communicator, willing to iterate to get it right and takes constructive feedback in the interest of getting a great final result. Highly recommend her.

It was wonderful to work with Carolyn for the second time! Her icons feel custom and unique just to me. When I showed them to my friends they went "Yes! That's you!" She's great to work with

Carolyn and her team were very patient and understanding! They really respected my understanding of coding and really worked to tweak the website the way I wanted. I have a few more things to add myself, such as graphics, but they really delivered the framework I wanted. My website is sleek, fast, and clean! Plus they did it in record time - something that'd been taking me months they did in under 30 days. I would highly recommend!

References

Cristina Twigg

Carolyn is one of the most driven people I've ever had the pleasure of working with. She is responsive, intelligent, and hard-working. Her design work is flawless and well thought out. The biggest joy of working with Carolyn is that she truly works WITH you. She gives honest and constructive feedback, asks the right questions, and is committed to doing only her best work. You can rest assured that work done by Carolyn is exactly what you're looking for. I couldn't recommend her more.

Portfolio

Print and web design portfolio

My print and web portfolio includes custom logos, brochures, sales sheets, ads and print collateral along with custom WordPress web design and development, AdWords campaign strategy, design and development.

Oskar Blues Brewery parallax website design.

Custom parallax web design, including age-verification page and incorporation of video.

American Mountain Guide Association e-commerce WordPress design & development

Membership e-commerce website design and development built on semi-custom WordPress framework.

Datasheets

One-page Sales Sheets for various SaaS clients

Print design for 2-sided sales slicks for SaaS clients. These pieces set the foundation for future print work including trade show graphics, email templates and other collateral.

Stormrhumbarsamples

Storm Rhum Bar print collateral

Print ads, social media graphics and print menus for Asheville, NC restaurant.

Logo, print materials, custom WordPress website design & development and Google AdWords campaign.

I created the logo and all supporting design and web development for Leah Collery's professional practice as well as a sister business, The Anger Box. I designed and developed a custom WordPress website. I developed an AdWords campaign with supporting graphics/development.

Education

Accreditations

Stephens College
BFA in Graphic Design & Visual Arts
Corchoran College of Art & Design
Graphic design coursework

Skills

Skills

branding graphic design web design design digital media email design HTML infographic design photo editing visual communications

Tools

Illustrator Photoshop InDesign Powerpoint Wordpress Balsamiq Slack Sketch Microsoft Word Microsoft Excel Google AdWords Google Analytics Keynote

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Food Medtech PR & Communications Sports Travel Education Health & Wellness Tech

Side projects

Girls Education International (helps send girls to school in Pakistan and Liberia), HERA Foundation for ovarian cancer research, sheclimbs, inc. (international women's climbing group that held women-specific climbing events)

Ideal team

I enjoy working remotely and responsively with non-technical clients or tech-savvy teams looking for more than a "look and feel" update to their identity or website.