Profile photo of Carolyn Raymond

Carolyn R.

Average rate
$45/hour
  • Featured
  • Joined November 2016

Lifestyle & beauty copywriter with a long list of passions. Currently creating in San Francisco, CA.

  • San Francisco, CA, United States
Profile photo of Carolyn Raymond
Carolyn R.
San Francisco, CA, United States

Worked with

Services

Categories

Copywriting Content Social Media Email Marketing

Experience

Summary

My portfolio includes brands you've heard of (and some you haven't!): Martha Stewart, Tiffany & Co., and most recently, Kat Von D Beauty & Fenty Beauty by Rihanna. With a healthy dose of side projects of course.

Work history

Copywriter
Established the brand voice and generated brand and product taglines for Kat Von D Beauty, one of the fastest growing brands at Sephora. Currently developing copy positioning for Fenty Beauty by Rihanna, Sephora's first brand to launch globally.
Copywriter
Print and digital copywriter for iconic luxury jeweler. Wrote headlines for New York Times and Wall Street Journal newspaper advertising, CRM emails, social media posts and seasonal catalogues.
Copywriter
Copywriter in merchandising division, focused on Martha Stewart's Crafts, Home Office, Pets and Wedding product lines.
Copy Consultant
Provided edits, content and on-demand feedback on packaging, Kickstarter video script, and brand voice strategy for a new brand that creates sustainable, affordable baby bottles out of mason jars.

Portfolio

Screen shot 2016 07 24 at 6.50.26 pm

Print Advertising

Tiffany & Co. advertisement. Appeared in the New York Times Sunday Styles section.

Lock it digital ad r29

Digital Advertising

Kat Von D Beauty Fall Campaign advertisement on Refinery29.

Screen shot 2016 07 24 at 9.26.58 pm

Product Naming

Kat Von D Beauty UK exclusive set celebrating the brand's launch in the market.

Fullsizerender 9

Social Media

Tiffany & Co. post promoting a new summer collection.

Mason bottle packaging

Packaging

Collaborated with founder on product packaging to achieve cohesiveness and clarity.

Education

Accreditations

Denison University
English

Skills

Languages

English

Native or bilingual proficiency

Skills

content creation copywriting writing advertising digital marketing editing email marketing social media marketing proofreading editorial

Tools

Facebook Instagram LinkedIn Pinterest YouTube Twitter Squarespace Snapchat Powerpoint

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 12hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Fashion Health & Wellness Retail

What I read

Mostly library books. The New Yorker. Fashion & beauty trend reports.

Side projects

I'm always writing things, whether professionally or as a hobby. Some pieces find their way to the Internet (I've contributed to HorseNetwork.com) and others remain content on my desktop.

Ideal team

I love working with teams that are excited about their brands. I'm very self-motivated and independent, but always happy to share my work-in-progress when asked. I believe clear communication and transparency on both sides of the job are essential!