Profile photo of Carolyn Stephenson

Carolyn S.

Average rate
$100–150/hour
  • Joined November 2018

Imaginative. Venturesome. Limit-pusher. Contrarian. Seasoned marketer / strategist / insights SVP and big-time nerd.

  • Columbus, OH, USA
Profile photo of Carolyn Stephenson
Carolyn S.
Columbus, OH, USA

Experience

Summary

My career path has mirrored the velocity and circuitous nature of the digital "revolution" since the early 2000's. But the common thread: my work is data-driven, insights-infused, and connects the dots between aspiration and pragmatism.

Work history

SVP, Strategy
Led Strategy discipline and built new digital capabilities for the agency, in addition to spearheading new business and key client work.
Executive Strategy Director
Co-led the strategy function, led strategy on key client accounts, and architected digital and marketing offerings that were new for the business.
Social & Mobile Marketing Manager
Managed all paid, earned & owned social content strategy. Led mobile strategy and execution for SMS program, mobile app, and digital activations in-store and at events and runway shows.
Social Media Manager
Built and operationalized comprehensive social media program for the master brand and national agent force.
Marketing Manager
Manage all external marketing and internal communications around deposit products for J.P. Morgan's Private Bank, including the launch of the first-ever palladium credit card.
Creative Strategy Specialist
Manage all aspects of B2B marketing program: email, direct mail, events, website, thought leadership, etc.
Commercial Sales & Training Lead
Drive commercial auto-glass sales and repairs in addition to training incoming sales associates. Certified in windshield repair.

Portfolio

Marketing Strategy & App Architecture

Strategic marketing advisor in a teen-founded FinTech startup, GiftPocket, a shopping app that allows teens to seamlessly handle their form of currency (gift cards), stay connected to friends, & navigate managing their money. I developed the marketing strategy, website, & app architecture.

Website & Content Strategy

Lead a team of designers, UX architects and strategists in crafting a new content strategy and website for BalletMet.

Availability

Not seeking work

Available

  • Not specified