Profile photo of Catherine Woods

Catherine W.

Average rate
$30–50/hour
  • Joined June 2020

Well-rounded marketing professional with 10 years of corporate marketing and brand strategy experience.

  • Charleston, SC, USA
Profile photo of Catherine Woods
Catherine W.
Charleston, SC, USA

Worked with

Experience

Summary

I am currently a digital marketing manager for a luxury hotel company. I oversee and execute all online marketing strategies. Previously, I was a marketing manager, responsible for all collateral, advertising, and copywriting for the hotel.

Work history

Belmond
Digital Marketing Manager / Marketing Manager / Marketing Executive
Generate the maximum revenue through online channels and optimize the hotel’s online presence;Manage and create paid search campaigns (PPC and Display) to budgets with KPI goals;Plan, develop, execute, and schedule social media content and ad strategy
Belmond
Marketing Manager
Strategic planning for multi-channel annual marketing campaigns including segmentation marketing; brand copywriting to tone of voice guidelines;Strategy and creative supervision including advertising, direct mail marketing, public relations, digital media

Portfolio

Belmond Charleston Place Instagram

I grew the Instagram following by 35%, increased paid social media impressions by 983% and paid engagements by 792% within one year.

Hidden Charleston Blog

Increased blog traffic by 784% within one year for a Charleston blog that focuses on food & beverage, wellness, and all things Charleston as well as contributing articles to it.

Availability

Seeking work

Available

  • Not specified