Carolyn S.

  • Joined February 2016

I am an experienced business writer and copyeditor with a passion for writing polished, dynamic copy.

  • Eagan, MN, United States
Profile photo of Carolyn Sampson
Carolyn S.
Eagan, MN, United States

Services

Categories

Copywriting Content Marketing SEO Social Media

Experience

Summary

I am a business writer, editor and strategic communications consultant with more than fifteen years experience in corporate, small business and nonprofit marketing, branding and public relations including print and digital channels.

Work history

Freelance Business Writer
Copywriter and editor of newsletters, websites, annual reports and marketing collateral, from concept to delivery. Developed and implemented strategic communications and media relations plans for small businesses and nonprofits.
Internal Communications Consultant
Researched and wrote stories for multiple employee news sites, including keywords and meta tags. Assigned to three medical center executive leadership teams, the Information Technology (IT) department and the Orthopedic service line.
Communications Manager
Managing editor of award-winning e-newsletter and trade magazine; developed and managed website and social media content; established and maintained new brand standard. Developed and implemented marketing plans to drive member engagement.
Communications Specialist
Managing editor of quarterly B2B magazine and monthly B2C newsletter. Researched and employed best practices to design and write content for company website; received National Rural Electric Cooperative Association’s “Best Website” award.
Feature Writer
Researched and wrote news articles and feature stories.

Education

Accreditations

B.A. Written Communications
M.A. Community and Economic Development

Skills

Skills

B2B marketing copywriting editing social media marketing website audits digital marketing blogging branding communications public relations

Tools

InDesign Illustrator Wordpress Google Analytics Hubspot LinkedIn Twitter Facebook Constant Contact Mailchimp

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Education Health & Wellness PR & Communications Professional Services Real Estate & Property

What I read

Huffington Post, New Yorker, Star Tribune, memoirs, historical fiction, Books and articles about nutrition, health and wellness, personal development, small business marketing and branding, copywriting, editing and productivity.

Side projects

Small business and nonprofit websites, annual reports, marketing collateral, feature newspaper articles, newsletters, photo journalism, direct marketing, social media presence, small business and nonprofit branding.

Ideal team

I enjoy working with small teams of creative marketing communications professionals. I prefer businesses with 5-200 employees. I enjoy leading branding initiatives and marketing communications strategy.