Profile photo of Chad Darwin

Chad D.

Average rate
$85–155/hour
Hire
  • Joined July 2020

Innovative and tactical communications professional with track record of significantly building brand value, visibility, and influence.

  • Dallas, TX, USA
Profile photo of Chad Darwin
Chad D.
Dallas, TX, USA
Hire

Worked with

Experience

Summary

Innovative and tactical communications professional with track record of significantly building brand value, visibility, and influence for some of world’s best-known brands.

Work history

Avocados From Mexico
Associate Director of Corporate and Brand Communications
Worked collaboratively with brand teams to identify go to market strategies. Owned brand communications strategies and program implementations. Built data-driven approaches to brand communications which enhanced both brand equity and business results.
JCPenney
Senior Public Relations Manager
Recruited to company to re-energize brand and multicultural-market publicity. Oversaw analytics to determine best ROI on publicity initiatives, conducted high-level agency management and administered all contracts.
Frito-Lay
Senior Public Relations Manager
Promoted to role to help deliver external relations for various company brands. Managed daily agency execution, client-side strategy development, campaign coordination, budgeting, PR material development, and overall project management.

Portfolio

Screen shot 2020 05 31 at 5.50.35 pm

Avocados From Mexico - Super Bowl LIV

Generated +3B earned media impressions via traditional and social media channels for Super Bowl LIV AFM TV commercial campaign inspiring consumers to buy fresh avocados and make various guacamole recipes throughout party-driven timeframe.

Screen shot 2018 10 31 at 11.17.40 am

Cheetos - April Fool's

Chester Cheetah’s Cheeteau cologne campaign garnered 835+ million impressions–tripling our impressions goal. Huffington Post and national segments on CNN and The Today Show, increased brand video views by 60% (primary goal to increase Cheetos digital footprint).

Availability

Seeking work

Available

  • Not specified