Chas S.

  • Joined January 2017

I'm a B2C and B2B copywriter/content strategist specializing in creating engaging, customer-centric, brand-supportive written content.

  • Grand Rapids, MI, United States
Profile photo of Chas Schmidt
Chas S.
Grand Rapids, MI, United States

Experience

Summary

I'm a B2C and B2B advertising and marketing professional specializing in creating engaging, customer-centric, brand-supportive content for print, web, video and social media. My expertise includes creative concepting, campaign and strategy development.

Work history

LexisNexis
Senior Copywriter/Content Strategist
As senior copywriter for LexisNexis Legal & Professional I developed creative concepts that are on-target, on brand, informational, motivational and original. Projects includes creation of direct mail, print ad, digital ad, email, blog, video and web.
Warehouse Twenty One
Senior Copywriter
I employed my writing skills, creativity, attention to detail, and technical and marketing knowledge to engage audiences, strengthen our client's brands and drive sales growth through highly effective, strategic communications
yellow Dog : Creative
Copy Director
Leveraging cycling, outdoor, firearms industry, B2C and B2B expertise to develop strategically sound content that effectively drives brand engagement and builds customer loyalty.
Performance Bicycle
Head Copywriter
Led and mentored copywriting team, worked with merchandising teams to create product descriptions for website and catalogs, collaborated with creative and marketing teams to create print ads, email campaigns, homepage promotions, catalogs, and more.
Koroberi
Copy Director
Assisted account manager, creative director, and art directors in establishing messaging and creative concepts. Led written content development for all print, digital, interactive, video, and public relations projects.

Education

Accreditations

North Carolina State University
MFA, Creative Writing/Poetry
Pennsylvania State University
PhD program in Anthropology
Colorado State University
MA program in Anthropology
Aquinas College
BA, Sociology, English minor

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1-3 months

Interests

Industries I love

Advertising & Marketing

Ideal team

I enjoy working collaboratively with art directors and graphic designers, and have no problem working independently, as well. I appreciate clients who have clear communications objectives and are able to articulate them.