Profile photo of Chelsey McCaw

Chelsey M.

Average rate
$32/hour
  • Joined February 2016

Marketing professional with a knack for social media and a love for food and nature.

  • San Francisco, CA, United States
Profile photo of Chelsey McCaw
Chelsey M.
San Francisco, CA, United States

Worked with

Services

Categories

Social Media Content Marketing

Experience

Summary

My passion for social media drives everything that I do. Since 2011, I have been servicing a variety of clients, including CPG brands, non-profits and foundations. My current focus lies in managing the digital communities of purpose-driven brands.

Work history

Social Media Manager
Responsibilities: Social and content strategy, content creation and curation, social listening, community management, influencer marketing, client service, copywriting, paid media, blogging and SEO keywords, email marketing, analytics, and reporting.
Social Media & Brand Ambassador
Increase reach and engagement with brand’s site, blog, forums, and social channels through organic influencer marketing and community management.
Social Media Strategist
Built a social strategy for the launch of the magazine in partnership with Naropa University. The strategy focused on organic social media lead generation and creating buzz around a Barnraiser crowdfunding campaign.
Integrated Production Intern
• Assisted integrated producers in the execution of digital content and TV and radio commercials for Toyota. • Provided cross-departmental support to marketing strategy, print production, idea management, and consumer communications.
Community Manager
Administer a social community, where 35,000+ wild food enthusiasts engage with foraging-related, user-generated content, through content curation, community management, and influencer outreach.

Portfolio

#HowDoYouMuseum

Encourage Natural History Museum and La Brea Tar Pits visitors to engage and co-create their experiences at the museums using the hashtag #HowDoYouMuseum.

#FarmtoLunchbox: Clover Stornetta Farms' Back-to-School Campaign

Leveraged user-generated and influencer content as well as Clover photography to create social posts about making healthy decisions for your family during back-to-school season.

Education

Accreditations

New York Univeristy
B.S. in Media, Culture, and Communication
Naropa University
M.A. in Environmental Leadership

Skills

Languages

Spanish

Elementary proficiency

English

Native or bilingual proficiency

Skills

blogging social media research social media management social media strategy influencer outreach newsletters community management content creation content curation

Tools

Sprout Social Asana Basecamp Hootsuite BuzzSumo Instagram Facebook Twitter Mailchimp Powerpoint Wordpress Simply Measured LinkedIn Tumblr Bitly

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 25hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Education Health & Wellness Media PR & Communications Consumer Products Events Food Social Enterprise Travel