Betsy S.

  • Joined February 2016

Principal of Top Drawer Communications, a Chicago freelance writing, communications/ PR consulting firm (www.topdrawercommunications.com.)

  • Chicago, IL
Profile photo of Betsy Storm
Betsy S.
Chicago, IL

Worked with

Services

Categories

Content Copywriting Public Relations Strategy Marketing

Experience

Summary

My journalism degree has transported me to a wide variety of stellar opportunities, including: assisting in start-up of a business pub at 22; working as mng. editor of a magazine in NYC, contributing to many successful PR campaigns; and authoring a book.

Work history

Associate, Public Relations & Marketing Department
Among other responsibilities, I (1) managed two award-winning, marketing-based publications dedicated to health and wellness and (2) created media strategies and obtained placements for a host of initiatives, programs and medical treatments.
Director, Public Relations
Created/ executed a multifaceted communications strategy. Achieved unprecedented level of external recognition through an aggressive media relations strategy in only two years. Honored by Public Relations Society of America for a PR campaign I developed.
Freelance PR and writing
Wrote for annual reports, newsletters, the website and other vehicles. Also wrote press releases, and pitched and placed stories, etc.
Optimal Organizing
Freelance PR and writing
As a writer and communications consultant, helped develop website look and copy. Also played a PR role, pitching and placing stories.
Lincoln Park Village
Freelance PR and writing
A nonprofit, Lincoln Park Village connects members to each other and to the resources that support a vibrant, secure later life for older adults. I used my PR experience to help them raise their visibility through local media.
"Bright Lights of the Second City"
In 2014, I wrote a well-reviewed book that explores the sources of success of 50 stellar Chicagoans. Specifically, "Bright Lights" highlights the back stories of the people, circumstances, events that shaped these individuals. It was quite well reviewed.

Portfolio

Screen shot 2016 02 22 at 4.51.23 pm

"Craving Independence"

This one-page, four-color media placement in the "Chicago Tribune" for Anixter Center was a real plum. Not only did it educate readers about disability issues, it humanized a tough topic by featuring a, tenacious young man with multiple disabilities who attended college and lived independently.

"Life After Near Death"

While doing freelance PR for a small community hospital in Chicago, I placed a story that (after some serious pitching) landed on the cover of "Modern Health Care," the top magazine in the health care field.

"Out of the Picture" (What happens when a family member cuts you off)

The "Chicago Tribune" featured this story on the front page of its Sunday feature section. I wrote (and pitched) this article,about the "hidden secret" of family estrangements.

Education

Accreditations

American University
Communications- Journalism

Skills

Skills

communications editing journalism event organization public relations writing editorial copywriting events

Tools

Asana Facebook Keynote Pinterest Scrivener

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Education Medtech PR & Communications

What I read

New York Times, Chicago Tribune, Psychology Today, Modern Health Care, Prevention, Women's Health. I believe the best all-around source of news on TV is the PBS NewsHour. I read a good deal of both nonfiction and nonfiction.

Side projects

My volunteer interests are many, including work in the area of hunger and poverty, the Girl Scouts of America, and community mental health.

Ideal team

I've worked in a variety of environments with all kinds of teams and preferences. I am genuinely content in any environment in which smart people treat each other with respect and communicate well and openly. My personal work style is rather informal.