Profile photo of Chris Goodman

Chris G.

Average rate
$85–150/hour
  • Joined February 2019

Seasoned Growth Strategist and Strategic Planner. 15+ years of Startup acceleration. >65% growth rates. Strategy. Business Case. Financials.

  • Dallas, TX, USA
Profile photo of Chris Goodman
Chris G.
Dallas, TX, USA

Worked with

Experience

Summary

An experienced leader, bringing extensive strategy, sales, marketing and technology expertise from rapidly growing start-up innovators as well as large multinational organizations. Growth Planning. Branding. Marketing Automation. Collateral. Analysis.

Work history

Siemens
Manager Product Marketing & Business Development
Productized and launched two new core network technology products, securing market trials with AT&T and filing one industry-leading patent. Created pitch decks, product collateral, tradeshow booth materials, whitepapers and business plans.
VP Marketing
Software as a Service (SaaS), cloud based direct marketing platform. Actions: brand mgmt., lead generation, competitive analysis, product mix, advertising plan, speaking events, partner marketing, content marketing and creating/launching campaigns.
VP Marketing
SaaS Database on Salesforce.com. Actions: Financial Projection Modeling, Detailed Analytics, Strategy Planning, Collateral/Brochures, Branding, Channel Sales Assets, Changed business model from low cost partnership strategy to value-based sales program.
Pitch Decks, Financial Modeling, Loyalty Marketing
Local Business Loyalty Solutions. Built pitch decks, sales presentation collateral, sales assets, commission structures, financial modeling and financial plans.
Company Content Marketing, Client Campaign Analytics, Performance Optimization
Direct Response Agency: Actions: Sales team analytics and performance optimization. Productizing Agency Services. Content Marketing to generate agency leads. Client campaign analytics, Program Plans and Budgets, Campaign Strategy.

Portfolio

Technology Whitepaper

As part of an overall multichannel lead generation campaign, low-cost, simple Whitepapers like this supported the marketing funnel.

Lead Generation, Campaign Planning

Developed a multichannel marketing campaign to generate targeted sales leads using: sequenced outbound calls, short motion graphic videos, whitepapers and other content through targeted, sequenced nurture campaigns.

Marketing Program Planning

Developed a marketing program through various prospect acquisition processes (social media, industry events, programatic advertising); marketing automation (lead scoring, nurture campaigns); outbound sales calls; targeted campaigns (including webinars) to Boost Sales Performance.

Financial Modeling

Detailed Financial Modeling: Variable Driven Models including Sales, Pricing, Revenue Sources, Expenses (dynamically built with assumptions and customer factors), Head count and fulfillment requirements, KPI's etc.

Segmentation Mapping/Empathy Analysis/Customer Profiling

Building understandings of customers/markets; analyzing needs/desires/goals/outcomes; presenting data; generating tailored content for differing customer audiences

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 3-6 months