Profile photo of Chris McMillan

Chris M.

Average rate
$130–160/hour
  • Joined January 2020

A growth marketer with a relentless focus on the customer. A specialist in using digital marketing to scale ecommerce businesses.

  • Melbourne VIC, Australia
Profile photo of Chris McMillan
Chris M.
Melbourne VIC, Australia

Worked with

Services

Categories

Paid Advertising Marketing Strategy Growth

Experience

Summary

I bring 15 years’ digital marketing experience in varied roles on agency, publisher and client side in both Melbourne and Amsterdam. Most recently, I have spent 5 years at wine disruptor Vinomofo, Australia's e-commerce company of the year 2018.

Work history

Discover Australia Holidays
Performance Marketing
The client is an online travel company specialised in high-end bucket list vacations. The focus is on luxury aspirational packages at affordable prices. I manage their performance media channels. PPC, Facebook, Display.
Ettitude
Performance Marketing
The project entails analyzing and providing actionable insights for the client's performance marketing campaigns and eventually also building and executing on new campaigns.
Head of Marketing
Full time position. Tasked with all elements of marketing within a scale-up environment, with specific focus on driving customer growth and retention.

Portfolio

Head of Marketing with Vinomofo

First 60 days: • Improved PPC average position from 3.5 to 1.6 Summary • Increased PPC clicks per quarter from 15,000 to 43,000 • Improved PPC CPC by 27% • All resulting in a revenue increase $12K to $82K for google PPC • Increased new member signup from Facebook by 63%

Global Performance Manager at Intrepid Travel

This was an ongoing position where I managed the global budget for all performance media functions. i.e. Google Adwords, paid Facebook and Instagram, display retargeting, affiliates etc. The approach was very much around acquisition at efficient spending to drive new customer growth and acquisition

Skills

Languages

English

Native or bilingual proficiency

Skills

conversion rate optimization customer retention data analysis paid advertising SEM social media marketing digital marketing growth hacking lead generation SEO

Tools

Google Analytics Google AdWords data studio Facebook Advertising Shopify Slack Adroll Campaign Monitor Facebook Instagram LinkedIn Crazy Egg Canva Facebook Insights Moz

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 3-6 months