Chris M.

  • Joined September 2015

Mechanical engineer turned digital strategist that specializes in social media strategies, Facebook advertising, and Snapchat marketing.

  • Edmonton, AB, Canada
Profile photo of Chris Mikulin
Chris M.
Edmonton, AB, Canada



Social Media Community Content Paid Advertising SEO



I originally got into social media in 2006 when I started CLYW, a high end yo-yo company. I picked things up as I went along and have created one of the top yo-yo companies in the world. Now I want to help others succeed as well.

Work history

I started this company in 2006 and it is now one of the top high-end yo-yo companies in the world. We have a very strong social presence and focus on community building. This was the key to our success.
Kick Point
Digital Strategist
I worked as a digital strategist on various projects from SEO, Facebook Ads and Google Analytics to social strategies, keyword research, and social media coaching.


Guest on Jay Baer's Social Pros Podcast

I was asked to be a guest on Jay Baer's Social Pros podcast to discuss how CLYW does social media and some of the interesting things we do with Snapchat and Facebook.

Convince and Convert Guest Blog Post

I wrote a blog post on how to track the traffic that comes after someone visits your website for the first time from a social referral. It was a big hit and was also shared by Rand Fishkin.

My Yo-Yo Company CLYW

I had our site custom made for us, but worked directly with the designers and artists to get exactly what we needed. Review social links at the bottom..

Branded Snapchat Geofilters Blog Post

I teamed up with agency Delmondo and artist Mike Lundy to come up with sample branded Snapchat Geofilters for a blog post on Marketing Land. Image is of a concept I came up with that BMW could potentially use.



University of Alberta
BSc in Mechanical Engineering 1997-2002



Snapchat Marketing social media strategy social media marketing social media metrics social media content marketing art direction community management


Facebook Power Editor Adespresso Snapchat Rival IQ Hootsuite Sprout Social Wordpress Zendesk Infusionsoft Nuvi Instagram Google Analytics Adobe Photoshop Facebook Advertising


Not seeking work


  • Available during business hours only


  • Can work 8hrs per week
  • Can commit to 1-3 months


Industries I love

Advertising & Marketing Consumer Products PR & Communications

What I read

Shareology - Bryan Kramer
Youtility - Jay Baer

Side projects

I work with Jon Loomer, advanced Facebook marketer, and assist him with answering Facebook advertising questions for his team.
Volunteered with Facebook Ads for a local Arts and Craft Fair.

Ideal team

I work well in a collaborative environment where I am able to work as an extension of a team. Looking to team up with agencies, brands, organizations.